 7 Dec 2009 |
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Newspapers uniteFifty-six newspapers, a number of them South African, have taken the unprecedented step of speaking with one voice - albeit in 20 languages and from 45 countries - and issued the same editorial calling on world leaders, meeting in the Danish capital, Copenhagen, to set aside their differences and decide on an effective plan of action to combat global warming. As the editorial states: “...humanity faces a profound emergency” and so far, the world's leaders' response to the growing crisis has been anything but impressive. On a more positive note, last year, the International Marketing Council of South Africa hosted a tour of American bloggers as part of a marketing and PR campaign. This week, 24.com's Matthew Buckland is the South African representative of Travelling Geeks in Paris, France. “The goal of the tour is to collaborate with innovators and influencers, and then share that knowledge and insight to a collective global audience through blogging, video, social media tools, traditional media and meetups,” explains Buckland in his blog. Follow the travelling geeks on Twitter at #tg09, on their Facebook fan page, on Flickr and the web. Last but not least, congratulations go to TimesLIVE for reaching one million unique browsers in November 2009 and News24 for cracking 1.5 million unique browsers, according to Nielsen Netratings, and to South Africa for Friday night's 2010 FIFA World Cup Final Draw in the Mother City, which appears to have gone off like, well, the mother of all parties. Bring on 2010! Simone Puterman & Rod Baker PS In this week's Ornico Ad Showcase, we feature TV ads for Coca-Cola, Debonairs, Toyota, Kalahari.net and Windhoek Lager, and radio ads for Maq, Motorola, MTN, Nando's and Halls. Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive or on our editorial blog: http://blog.bizcommunity.com. Top stories
MarketingPoster increases awareness of violence
Designated driver campaign offers rewards “Every team needs a hero” is the core idea behind the Castle Lager ‘Designated Driver' campaign, which is aimed at promoting responsible drink driving over the festive period. Read more >>International media professional award launched The Media Professional of the Year is a newly launched award that recognises an individual in the industry who has led new developments, been at the forefront of industry debate or created great media campaigns in 2009. Entries, which opened this week, close on 14 January 2010 and this award will form part of the Festival of Media Awards 2010, culminating in the gala dinner on 20 April in Valencia, Spain. Read more >>2010 FIFA World Cup2010's Jabulani is on the ball
No Cup glory for SMEsAccording to SME Survey's principal researcher, Arthur Goldstuck, some 86% of SME owners believe that the 2010 FIFA World Cup will be positive for the country, but since sponsorships are far beyond the means of any SME, it does render direct benefit practically impossible. SMEs are well aware of this; just 45% believe the event will benefit their business directly. Read more >>2010 Final Draw, great African celebration - Jordaan CAPE TOWN: The CEO of the 2010 FIFA World Cup Organising Committee South Africa, Dr Danny Jordaan, said the 2010 Final Draw held in Cape Town on Friday, 4 December 2009, delivered on the promise of a world-class event. Read more >>Food advisory seminars highlight food safety for 2010Following the first of a series of Food Advisory Day seminars, which started on 28 October 2009, the seminars have been extended to Cape Town and Johannesburg as well. Hosted by eThekwini municipality's health department in KwaZulu-Natal, the seminar addressed measures that seek to improve the level of food safety and to ensure that the formal food sector complies with the regulations and the requirement related to food safety. Read more >>World Cup goes 3D FIFA announced late last week that it had signed a media rights agreement with Sony, an official FIFA partner, to deliver 3D images from up to 25 matches. It will use the best expertise available in its production in 3D and take advantage of Sony's technologies and know-how in the area of 3D to make technology history. Read more >>Cape Town blooms for final draw Today, Friday, 4 December 2009, Cape Town will show the world South Africa's readiness to host 2010, as the final draw takes place at 7pm. The show, televised live to 150 million viewers, gives the city an unparalleled opportunity to market itself as the ‘must visit' destination for next year's 2010. Read more >>Cape Town capitalises on World CupAs the Final Draw gets closer, Cape Town is using the opportunity to market itself nationally and globally. International media, VIPS, current and former footballers from all over the world will be converging on the city over the next few days and the city is working hard to ensure that the media and VIP guests will have an excellent experience and receive a typically warm South African welcome.Fifa.com goes BrazilianFrom yesterday, Tuesday 1 December 2009, Portuguese (Brazilian), the sixth language of FIFA's official website alongside English, French, German, Spanish and Arabic, went live. Read more >>Sales set to soar on 5 DecemberA global rush for tickets is expected the day after the final draw (4 December), when the third ticketing sales phase kicks off. Read more >>Final draw fever grips SA President Jacob Zuma and FIFA president Joseph S Blatter will welcome the audience at the beginning of the 90-minute live broadcast of the final draw for the 2010 FIFA World Cup at the Cape Town International Convention Centre (CTICC) on Friday 4 December 2009 at 7pm. Read more >>It's not only about 2010With the excitement around the 2010 FIFA World Cup Final Draw almost touchable, Cape Town and the Western Cape province of South Africa is at Soccerex in Johannesburg to promote its beautiful and diverse city and province - not only as an imperative part of the 2010 visitor's itinerary, but also as a travel destination that will inspire countless future return visits to South Africa and Africa. Read more >>Measuring electricity consumption during the Draw periodThe Cape Town International Convention Centre (CTICC) has given Eskom permission to install 36 meters and modems from 30 November to 7 December 2009 to monitor the centre's energy consumption in real time. This data will be translated into environmental information, made accessible for viewing via an online energy dashboard and updated every 60 seconds. Read more >>2010: A vital shot in the arm for SA economy?[Issa Sikiti da Silva] Despite the apparent ending of the recession in South Africa, and hence some cause for optimism for brands as 2010 draws near, some analysts say the country is likely to face a turbulent ‘convalescence' due to a set of domestic and international uncertainties. Read more >>AdvertisingGet entries in now for One Show Entertainment & InteractiveThe closing date for entry for the second annual One Show Entertainment Awards is Friday 11 December 2009 for the best branded entertainment work. And don't forget to enter One Show, One Show Design and One Show Interactive! Read more >>Advertisement:  Jury presidents selected for Cannes The 57th Cannes Lions International Advertising Festival, to be held from 20-26 June 2010, Cannes, France, this week announced its jury presidents for media, outdoor and radio. They are media - Laura Desmond, global CEO, Starcom MediaVest Group; outdoor - Tay Guan Hin, regional executive CD, JWT Asia; radio - Paul Lavoie, chair and chief creative officer, Taxi. Read more >>Twenty tips to a polished pitch process [Johanna McDowell] When pitching for new business, in essence most agencies offer similar services. However, a polished pitch that sell your services indicating how you will meet your client's needs, stands a far better chance of creating a lasting impression on the client. The following 20 tips on handling the new business pitch may help your agency to stand out from the rest of the contenders and ensure your pitch wins the business. Read more >>The proposal writing cheat-sheet aka ‘Proposals for the Weary' [Tiffany Markman] So, 2009 is nearly over. Aren't you thrilled? Even if you've had a cracker of a year, it's been a long one, and pretty much everyone is ready for a break. However... since 50% of my training enquiry emails lately have centred on proposals, proposal writing and proposal writing training, I've put together a brief cheat-sheet for you, so that when you go back to work in '10, you'll have the right proposal ammo. Read more >>SA agencies invited to enter IPA awards South African ad agencies are invited to enter the 2010 IPA Effectiveness Awards held by the Institute of Practitioners in Advertising (IPA) in the UK. These reward campaigns that have proved the commercial power of their ideas and demonstrated their marketing payback. Read more >>Oracle, MultiChoice refute claims by Ornico[Chris Hitchings] In the recent Ornico press office release titled “Brands lose millions in bungled ad broadcasts” a number of claims were made with regard to the erroneous flighting of commercials on DStv. Oracle Airtime Sales and MultiChoice are viewing these claims in a very serious light and respond as follows. Read more >>2010 ACA board announced The new board of directors for the Association for Communication and Advertising (ACA) was announced at the 2009 AGM held earlier this week in Johannesburg. The new board will once again be chaired by Reinher Behrens. Read more >>ACA, Creative Circle launch Case. magazine
Young guns blazeThe 2009 YoungGun of the Year goes to Michael Canning of Leo Burnett Sydney for his Vote Earth, Photochains, WWF and McDonalds work in this year's show. The 2009 Student YoungGuns of the Year are Duncan Munge, Amadeus Henhapl and Zoe Sys Voglius from MASE Germany for their Greenpeace Deathzone idea. In 2009, there were 11 Gold Bullets, 13 Silver Bullets, 35 Bronze Bullets and 37 Finalists awarded. For full details check out the www.ygaward.com or visit YGAward YouTube channel to watch the reels.Media owners acknowledged; ABF funds raisedStarcom Mediavest Group (SMG)'s recent annual media owner function once again recognised the efforts of media owners and suppliers in delivering service to its clients by presenting awards. At the same time, the function raised over R500 000 for the ABF. Read more >>ICT campaigns offer festive season rewardsBoth Cell C and Neotel have launched customer campaigns with attractive incentives for the festive season. Read more >>AdForum: trends that will revolutionise ad industry [Johanna McDowell] Attending this year's AdForum Worldwide Summit was one of the highlights of the year. Besides being in New York, which is an exciting city, during the recent five-day summit I noted some interesting and exciting trends that will change the advertising industry in the near future. Read more >>Caring for those client/agency relationships [Gillian Rightford] Experts say that the small things eventually destroy relationships. Like not putting the lid of the toothpaste tube back on, or squeezing from the top, not the bottom. Read more >>
Research on SA's rich The Southern Africa Luxury Association (SALA) has produced what it claims is the first annual report on the local luxury market, entitled South Africa: a New Frontier for Luxury Brands? The survey used 100 in-depth interviews with luxury industry representatives, commentators and consumers, both in SA and abroad, in order to provide valuable strategic insight on an otherwise supposedly uncharted market. Read more >>Panel beat that brandPanel beaters, often seen as untidy areas of broken cars, seldom use traditional marketing tools but Farber Coach Works in Montague Gardens, Cape Town has created a brand, payoff line and run an event to create differentiation. Read more >>Regaining your reputation after the recession: Part 2 [Kate Elphick] Many retail banks have alienated their clients be reacting inappropriately to the recession. In part 1 of this article we looked at some of the long term damage to their brands and in part 2 we suggest some ways that social media can help banks claw back some of their brand equity. Read more >>CSIPeople auction raises funds for ABFThree members of Starcom MediaVest Group's senior management team were auctioned off at its annual year-end bash to raise funds for the ABF - Vital Support Fund. "We were overwhelmed at the response from our media owner partners and far exceeded our initial expectations by raising over R600 000!" says group MD Gordon Patterson. Read more >>DesignLogoLounge 6 call for entries LogoLounge 6, the global logo design competition, is now open for entry to all LogoLounge members. The competition closes on 15 February 2010. A panel of judges will choose the top 2000 newest logos. Read more >>Advertisement: 
Digital revenues won't replace print - WAN-IFRA According to the World Association of Newspapers and News Publishers (WAN-IFRA), in its annual world press trends update, at no time in the foreseeable future will digital advertising revenues replace those lost to print. The survey was presented Tuesday, 1 December 2009 at the World Newspaper Congress and World Editors Forum in Hyderabad, India. Read more >>Google South African style - from A to Zeitgeist Google released its 2009 annual search trends for South Africa yesterday, Tuesday, 1 December 2009. After a year of elections, sporting events, celebrity news (not to mention a recession), its Zeitgeist provides an insight into what people in South Africa are concerned about and interested in. Read more >>
New GM for SAACI The Southern African Association for the Conference Industry (SAACI) this week announced the appointment of industry veteran Adene Pringle as its new GM from 4 January 2010. Read more >>
SA Country of Honour at MIDEM 2010, CannesMIDEM 2010 takes place from 24-27 January 2010 in the Palais des Festivals, Cannes and South Africa is the Country of Honour. The organisers, in partnership with the South African Department of Arts and Culture (DAC), are planning events that will display South Africa's readiness for the 2010 FIFA World Cup from an arts and culture perspective. Read more >>SIX tattoo event back in CT - and it's biggerSouthern Ink Xposure (SIX), supported by Harley-Davidson, is on at the Cape Town International Convention Centre (CTICC) 22-24 January 2010 with a tattoo convention, series of art exhibitions, live collaborative art events and live music. The aim to celebrate and highlight global tattoo culture and lifestyle within a South African context. This year's event attracted 5500 attendees and it is hoped that this larger event will attract more. one small seed magazine is the event media partner and updates, exclusive videos, blogs and competitions will be on www.onesmallseed.net. For more info, go to www.capetattooconvention.co.za.
Maverick puts muscles onlineBodybuilding magazine Muscle Evolution is extending its already extensive online offering with the launch of Muscle TV, adding to its existing expert blogs, Facebook pages, Twitter feeds and a free-to-view digital version of the print issue. For more, go to www.muscleevolution.co.za.Get your Migrate nowThe tenth edition of Migrate, the Loerie Awards' magazine, is out now featuring some of the best creatives in the world including graphic designers, illustrators, cartoonists, photographers, writers and artists interpreting this year's theme ‘A Sign of the Times.' It is available free from info@theloerieawards.co.za. For more information go to www.theloerieawards.co.za.
Limpopo co-opts journos NEWSWATCH: The Limpopo provincial government is recruiting journalists to communicate with the media and the public, reports Sunday World, which also reports that the SABC said No! to sports anchor Robert Marawa being MC for the 2010 FIFA World Cup draw in Cape Town on Friday, 4 December 2009. Meanwhile, the ASA has told Two Oceans to change its “misleading” advertising material claiming that the company's wines originate from Cape Point, reports IOL. Read more >>Advertisement:  Presidency vs M&G: a breach of trust?[Issa Sikiti da Silva] The Presidency has been accused of acting improperly and discrediting itself after leaking the Mail & Guardian's lead story to South Africa media late last week. Read more >>Deadline for comments on PSB Bill extendedThe Minister of Communications has given the public until mid-January 2010 to comment on the draft Public Service Broadcasting Bill. Read more >>Format conference joins MIPTV "We have seen considerable growth in the presence of formats produced for TV and across all platforms at MIPTV. Therefore we are launching MIPFormats ahead of MIPTV as a critical platform and rendezvous point for the formats community to anticipate new format trends as well as uncover new creative talent from across the globe," says Laurine Garaude, Reed MIDEM's acting director of the TV division, on the launch of MIPFormats this week. Read more >>‘Terror' at the SABC NEWSWATCH: TV news staff at Auckland Park are apparently living in ‘terror', thanks, it is claimed, to the actions of the broadcaster's acting head of news, Phil Molefe, reports News24.com, and Media Monitoring Africa (MMA) says that the extension to the deadline for submissions on the controversial Public Service Broadcasting Bill is ‘cosmetic, reports Business Day, which also reports that Independent Newspapers' Isolezwe circulation figures might not "stand scrutiny".. Read more >>SABC's new CEO to be named ‘soon'? NEWSWATCH: The interim board has compiled SABC CEO interview results and an announcement will be made after auditing and the best candidate selected, says Business Report. Meanwhile, the ANC is upset with what it deems "negative and irresponsible" media reports on the former health minister's health, reports IOL. Google has offered a compromise over issues surrounding online news, writes the Mail & Guardian and local aspiring manufacturers of set-top boxes for the introduction of digital TV reckon the government is excluding them, according to Business Report. Read more >>Petition to delay PBS Bill public summisions deadlineA petition to request the South African government to extend the deadline for public submissions on the proposed controversial Public Service Broadcasting Bill, from 7 December 2009 to the end of March 2010 has been put forward by media policy watchdog Media Monitoring Africa (MMA) together with the SOS (Supporting Public Broadcasting) Coalition. Read more >>Gender violence and the mediaNEWSWATCH: Gender violence is a blot on society and the media is a powerful tool to combat it - but is the media not so much a part of the solution, but actually part of the problem? asks Marbeline Mwashekele in IOL, and Chris Louw, a journalist who contributed to a number of publications and was also formerly an executive radio producer at the SABC, has been found dead on his farm near Hartbeespoort Dam, reports Mail & Guardian. Read more >>WAN-IFRA condemns Philippines massacre The World Association of Newspapers and News Publishers (WAN-IFRA) has condemned the massacre of more than 30 journalists and their staff in the Philippines and called on the government to bring the perpetrators to justice. The Philippines is currently one of the most dangerous places in the world to be a journalist. Read more >>Media denied final draw accreditation NEWSWATCH: FIFA has not issued accreditation to a number of local and international media for the upcoming draw in Cape Town, reports IOL, and French telecoms company Orange has demanded that a small South African PR firm, Orange Ink, change its name, according to Business Day, which has been rapped over the knuckles by Lindani Mbunyuza, National Treasury director of communications and media, for referring to the SABC as being 'bailed out' by the government when it is in fact a guarantee. Read more >>MobileRICA's impact on mobile marketing [Eddie Groenewald] The Regulation of Interception of Communications and Provision of Communication-Related Information Act (RICA) has come into effect and, apart from the administrative nightmare of having the act implemented, the industry has been left wondering what the implications of the act will be. Read more >>Tech Check at Nedbank GolfThe 'BlackBerry Tech Check powered by Nashua Mobile' facility gives golf fans attending the Nedbank Golf Challenge, now on at Sun City, a safe place to store technology gadgets such as cellphones and MP3 players, for safekeeping since they are not allowed on the golf course. Research in Motion and Nashua Mobile are the joint sponsors of the ‘Tech Check.'Nokia pledges support for African developers [Issa Sikiti da Silva] After an intense three-day hands-on training and conference hosted at the Emperors Palace in Gauteng under the supervision of Nokia Finland, many software developers said they will take home a great deal of knowledge that will boost their careers. And Nokia said it will be with them ‘all the way' to ensure that they become successful in their business. Read more >>Nokia courts African developers to consolidate innovation [Issa Sikiti da Silva] Close to 100 delegates from eight African countries, US, United Arab Emirates and Finland, including software developers and engineers from 62 companies, have convened at the Emperor's Palace in Gauteng for a three-day conference and hands-on training on web and SMS development. Read more >>Reader database backs Ramsay mobile media service The new Ramsay Media mobile division is designed to handle all elements of a brand's mobile marketing campaign, from strategic input and conception to implementation. In addition to providing all the services of a digital agency to clients in-house, it has an extra drawcard, namely access to a vast database of readers of its special interest titles. Read more >>NewspapersPresidency damaging working relationship with journalists[Nic Dawes] The Presidency yesterday, Thursday, 3 December 2009, issued a press statement outlining details of a hitherto secret expansion of President Jacob Zuma's family compound at Nkandla. The statement was issued late in the afternoon, just before the Mail & Guardian's deadline in a clear attempt to limit the impact our lead story today, which exposed the R65 million in new constructions. Read more >>World press summit heads for Lebanon in 2010 The World Association of Newspapers and News Publishers (WAN-IFRA) yesterday, 3 December 2009, announced Lebanon as the host country of the 63rd World Newspaper Congress, 17th World Editors Forum and Info Services Expo 2010, in Beirut from 7 - 10 June 2010. Read more >>WAN-IFRA elects Gavin O'Reilly as president Gavin O'Reilly, CEO of Ireland-based Independent News & Media, has been elected the first president of the World Association of Newspapers and News Publishers (WAN-IFRA). O'Reilly, who had been president of WAN until the WAN-IFRA merger in July 2009, was elected president of the organisation at its AGM held during the 62nd World Newspaper Congress and World Editors Forum in Hyderabad, India. Read more >>Stones quits Business Day after 12 years [Duncan McLeod] One of the country's leading technology journalists has resigned from her job. Business Day IT editor Lesley Stones said on Wednesday morning, 2 December 2009, that she had tendered her resignation and would go freelance in the new year. Read more >>World press remembers Philippines massacre The 62nd World Newspaper Congress opened on Tuesday, 1 December 2009 in India, with a moment of silence for more than 30 journalists who were murdered in an attack in the Philippines last week. Read more >>Africa's first children's newspaper [Nosimilo Ndlovu] South African schoolchildren are reading hot-off-the-press world news in a newspaper, written for them in simple language they can understand. Learn the News is Africa's first free newspaper for children. Read more >>WAN-IFRA multiblogs set up for world summit The World Association of Newspapers and News Publishers (WAN-IFRA) has set up various media platforms in order to provide updates from this week's World Newspaper Congress, World Editors Forum and Info Services Expo in Hyderabad, India, via text, photo, video and podcasts. Read more >>
New tool to monitor billboard usagePostermark's Prism Benchmark Tool has monitored rates paid on out-of-home over a three-year period. It is now claimed to have the ability to distinguish which months have the highest billboard usage, thus enabling the company to negotiate lower rates during quieter months. Furthermore, it is said to allow the company to calculate what rates their clients should be paying on any format, which media owners are the most cost-effective, as well as optimal timings and which formats to use.ProductionYoung filmmakers graduate At a graduation ceremony held in Randburg late last week, 16 young filmmakers of the MultiChoice film talent incubator programme were rewarded for 24 weeks of intensive training in camera techniques, producing and directing, as well as sound and editing techniques. Read more >>PromotionsCool winner of Doritos Be HeardVoters for the South African leg of the international ‘Doritos Be Heard' competition selected South African guitarist Albert Frost from the 10 most popular clips loaded during October and November 2009 on the website. Frost adds the esteem and the grand prize of R200 000 to his achievements. Read more >>
Primedia goes green New supporters have joined the Climate Change Leadership Awards (CCLA), which were launched in October 2009 and will be presented in March 2010. Read more >>
Skill shortages in critical industriesCareerJunction's latest research reveals major skills shortages in the online labour market for various professions and aims to provide an in-depth snapshot of online labour dynamics and recruitment solutions within the various sectors based on the Q3 of 2009. Read more >>Advertisement:  ResearchPay TV up in audience The Television Audience Measurement Survey (TAMS) universe update has increased the total adult TV universe by 4%, with an additional 837 833 adult viewers in the mix. The terrestrial adult (16+) TV universe declined by 1%, losing just over 291 000 viewers, while DStv's grew by a whopping 33% thanks to an additional 1,129-million viewers. Read more >>SAARF releases AMPS six-month print data The SAARF Board, following industry requests, has decided to release the latest AMPS six-month print data as a once-only measure to all users to assist them in better understanding the changes that are happening. Read more >>Soccer is #1BMI Sport Information (BMI), reputed to be South Africa's first and only independent research company to deal exclusively with the sport & sponsorship market, has released its 2009 edition of the BMI Adult Sporttrack Report. Read more >>Returning South Africans optimisticMindcor has recently surveyed returning South African executives and found that the economic downturn had played a role but that it was not the primary motivator for the growing numbers of South Africans who are heading back. Their primary reason for returning to South Africa was to be reunited with family and friends and to be more involved in the development of the country. Read more >>RetailCalling professional chefs to a bake-off Said to be the first of its kind in South Africa, the national Bake-Off Competition has been launched by Pillsbury Bakeries and Foodservice Division and is open to anyone working in the food service industry. Read more >>TVHD SuperSport on DStvThe additional high definition (HD) channel on DStv will be launched on 26 December 2009, to coincide with the start of the cricket Test match between South Africa and England, MultiChoice announced yesterday, Wednesday, 2 December 2009. Read more >>Dis' content [Terry Levin] Do you remember how just a few years ago we were worried about the effects of info overload due to the Internet? Since then we have unwittingly been invaded by the virtually infinite number of platforms that enable us to access everyone's breakfast habits, cute pets and other permutations of the self-expressed 24/7. How stupid are we? Read more >>Festive cheers![Terry Levin] In pursuit of inspiration about what to do about the annual festive deadline/card/mailing/donation quandry, I decided to see what they're up to in Japan - one of the bastions of global design, typography, food etc. I thought. So next I tried Googling "all natural enlightened treehugging festive season" instead, which yielded much more inspiring results. Read more >>
Marketing & MediaAds24 releases 2010 rates - Ads24Ads24 has announced that there will be no rate increase for January 2010, and that when the rates are adjusted on 1 February, it will also be the lowest overall increase in years. This will be followed by a staggered rate increase of just 1% from 1 October 2010. Read more >>AdvertisingEuro RSCG SA sucks it up for Dinu - Euro RSCG SA To illustrate the power of Dinu's super-absorbent kitchen towels, Euro RSCG South Africa has conceptualised a convincing demonstration of the new range's key benefit. Read more >>Buddy makes appearance in Automark ad - Draftfcb (South Africa) Automark, Toyota's certified used vehicle brand in South Africa, has chosen to have Buddy, the wise-cracking dog, appear in their newest television commercial and feature in all of their marketing communications. Read more >>Big Wednesday sponsors Integrated Campaign at the recent Bookmarks Awards - Big Wednesday Big Wednesday, the newly-formed fully-integrated advertising agency, recently sponsored the Integrated Campaign category at the Bookmarks Awards, South Africa's exclusive platform for digital publishing and advertising. Read more >>Branding"Bull***t baffles brands" - Interbrand Sampson[Doug de Villiers] “So what do you think of our logo?” asks the senior executive of a business that claims to be “Africa's leading XYZ”. How is it that so many intelligent people and companies are so badly misled and ill-informed about what is most likely their biggest single asset by value, i.e. the brands? Read more >>24 Carrots ensures a Foozi blast for Standard Bank - Foozi Gaming 24 Carrots, event organiser for Standard Bank, recently contracted Foozi to produce 18 Standard Bank-branded foosball tables to be rented for two of the bank's year-end functions. Read more >>Digital[The Digital Edge] The world of online dating - Cambrient The Digital Edge will take a look at the constantly growing trend of online dating and will speak to a creator of an online dating service as well as an author of an online dating book to try understand who uses the service. Read more >>Digicape keeps Goldfish fishy - Digicape Apple Premium Reseller Find out why Digicape and GoldFish‚ one of SA's hottest bands‚ make for a perfect partnership. Read more >>SA publishers and advertisers should be looking forward to a rich media future - Acceleration eMarketing[Richard Mullins] According to Richard Mullins, Director at Acceleration, advertisers and publishers should be adopting rich media more aggressively to get the best returns from their online investments. Read more >>BitDefender Security for File Servers receives VB100% certification from Virus Bulletin - Holton & Associates BitDefender Security for File Servers has been awarded VB100% certification from Virus Bulletin for its ability to detect 100% of viruses on the WildList with no false positives. Read more >>EventingExp activates African leg FIFA World Cup Trophy Tour by Coca-Cola - Exp Experiential marketing agency, Exp, has successfully activated the FIFA World Cup Trophy Tour by Coca-Cola event in 12 countries of the African tour. In addition, Exp developed the strategic, creative and logistics toolkit for the event, utilised in many other countries. Read more >>About us - Thirst Bar Services - Thirst Bar Services Thirst Bar Services' mobile bars transform any function into something truly special - only professional mixologists staff them, and they use the best available, quality beverages and ingredients. Read more >>Dirty Skirts rocks Black River Parkway - AV Direct Black River Parkway Investments hosted their year-end bash for all their tenants on Thursday, 26 November. Over 1000 invited tenants attended and were entertained throughout the evening by DJ Sox and well-known South African Band, Dirty Skirts. Read more >>Oasys on tour with Garth Taylor - Oasys InnovationsOasys Innovations, a leading supplier to the events and exhibition industry a proud supporter of local talent, recently demonstrated their support of local musicians by sponsoring audiovisual infrastructure for Garth Taylor's national tour. Read more >>Sound Media wraps on KFC Taste of Fame parties - Sound Media Following a mammoth five-month campaign which saw the best of local entertainment and DJ'ing talent showcased at top venues around the country, the KFC Taste of Fame events gave ordinary citizens their international passport to world-class events. Read more >>TomTom locates an ideal events partner - Kadoro - Kadoro Events & Communications When it came to ideal positioning for its ‘one year in South Africa' birthday party, TomTom knew exactly where to go... Kadoro Events & Communications. Read more >>LiquidChefs 'breaks the ice' in the Antarctic! - LiquidChefs LiquidChefs has celebrated another first, taking the concept of premium mobile bars to another level: On 23 November 2009, LiquidChefs set up a 1.5 metre, fully-equipped evolution bar on the ice in Antarctica, to welcome the first-ever commercial flight to land in the Antarctic. Read more >>Live life liquid, digitally! LiquidChefs launches the MiBar in association with J&B Rare - LiquidChefs At this year's Whiskey Live Festival, held in Cape Town from 4-6 November and in Johannesburg from 11-14 November, the MiBar (Multimedia Interactive Bar) and other interactive elements enabled LiquidChefs and J&B to engage with consumers in a new and innovative way. Read more >>Benguela Events to deliver live satellite event - Benguela EventsOn 06 October global leaders joined together to pledge support for the 1GOAL Education for All campaign. Benguela Events were appointed by TBA in London to be part of the team to deliver the live satellite event from Johannesburg. Read more >>Lion of Africa Insurance celebrate their 10th Anniversary - ECHO Events and ConferencesLion of Africa Insurance, an established growing insurance brand in South Africa, celebrated their 10th year anniversary on 19 November. Read more >>Benguela Events awarded contract for Sony Twilight Football - Benguela EventsIn August 2009 Benguela Events were awarded the local production contract to deliver the South African final of the global Sony Twilight Football event working with Smartfusion, London. Read more >>Oasys appoints corporate relations manager - Oasys Innovations Oasys Innovations has appointed Kirsten Striebe as corporate relations manager. Striebe has extensive international and local experience in operations and project management within medium to large corporations. She holds an Honours Degree in Social Sciences, focusing specifically on corporate communications and public relations. Read more >>ExhibitionsOasys Innovations is one of the preferred suppliers for SA Heart Congress - Oasys Innovations In October 2009 medical professionals from Africa, Europe and the United States attended the 10th annual South African Heart Congress 2009 at the Super Bowl in Sun City. Oasys Innovations was the one of the preferred contractors to supply shell scheme for exhibitors that bought floor space. Read more >>Local mohair industry displays international dominance - Oasys InnovationsThe International Mohair Summit held from 3-6 November in Graaf-Reinet and Jansenville offered visitors valuable insight regarding the production, processing techniques and innovations within the industry. Oasys Innovations provided marquees and electrical infrastructure at the event. Read more >>MagazinesCLASSICFEEL wins a coveted PICA Award - DeskLink Media Arts and culture magazine, CLASSICFEEL, is the recipient of the 2009 PICA Award for Best Magazine Cover. The award is judged mainly on the effectiveness of a cover on a newsstand and the role it played in increasing circulation for the month in question. Read more >>Women's Health reports solid launch issue sales - Women's Health Women's Health, the new women's lifestyle magazine published by Touchline Media, has successfully sold 61,476 copies of its launch issue following the announcement of its unaudited sales results for October-November 2009. Read more >>Touchline Media's healthy lifestyle magazines show circulation growth - Runner's World Touchline Media's Men's Health, Runner's World and Bicycling magazines, published in partnership with Rodale Inc, have shown healthy circulation growth following the release of third quarter (July-September) results by the Audit Bureau of Circulations (ABC). Read more >>The Publishing Partnership takes home six MPASA PICA Awards - The Publishing Partnership The 2009 MPASA PICA Awards, held at Emperors Palace on 26 November, saw The Publishing Partnership walk away with six awards. Read more >>Seventeen wins big at the PICA's - 8 Ink Media Teen girls magazine, Seventeen, won the International General Interest Award at the annual PICA Awards gala event in Johannesburg last week. Read more >>MediaToegewyde diens deur SA Vryskutskrywer help joernaliste en skrywers om werk te kry - SA VryskutskrywerSA Vryskutskrywer, a website established with the main aim of helping Afrikaans freelance writers to procure work at the best rates, has expanded its network to include writers from all corners of South Africa and the rest of the world. Read more >>
Online Car Bid - a first for South Africa - R.O.I. MediaSouth Africa's first live online car auction website, Online Car Bid, has teamed up with the country's leading online media agency, R.O.I. Media, to take their already successful website to even greater heights. Read more >>Advertisement:  New Ashworth Africa website launched - Fireworkx Ashworth Africa Tours & Safaris approached Fireworkx for a complete website redesign. Targetted mainly at wealthy United States and European clients, the new website is laid out in a magazine format and features large destination images. Read more >>More awards for online excellence - Fin24.com - Fin24.com Fin24.com was awarded ‘the best online solution' at the PICA Awards for the third year in a row on Thursday, 26 November. This comes hot on the heels of the bronze pixel Fin24.com received at The Bookmark Awards just two weeks earlier. Read more >>BDFM signs up Habari Group - Habari GroupSpecialist online media sales house Habari Media is proud to announce that it has recently been appointed by BDFM, publisher of BusinessDay, Financial Mail and broadcaster of Summit TV, to represent BDFM's online sales in South Africa. Read more >>Why businesses will adopt SaaS technologies to enable a mobile workforce - White Wall Web The number of South Africans who use their cell phones to access the Internet and other mobile web applications exceeds the number of those who rely on traditional computers to connect with the digital world, according to Pete Flynn, MD of White Wall Web. Read more >>JD Consulting announces three Google qualified AdWords specialists in their SEO team - JD Internet Consulting JD Consulting is proud to announce that members of their SEO Department have successfully passed the Google AdWords Professional (GAP) exam. Read more >>Out Of HomeSantam yellow cabs certain to grab attention - Graffiti Residents in Cape Town and Johannesburg may recently have noticed bold flashes of bright yellow on their city streets. This is because short-term insurance company, Santam, has launched its latest advertising campaign with fifteen eye-catching, branded cabs. Read more >>ProductionESPN global sports channel uses exclusive music from Mama Dance! for 2010 soccer programming - Mama Dance! Music Solutions ESPN will have one-year exclusive rights to six tracks for use in their 2010 soccer programming by composers Ben Amato, Daniel Eppel and Wim Kock. Thereafter the tracks will be available for all to use on Killer tracks, a very popular US music library. Read more >>Bioscope Films shoots new KIA Sorento commercial - Bioscope Films Director Hylton Tannenbaum has just completed the new KIA Sorento commercial for Singh&Sons. The commercial compares the new Sorento to the skill of a Korean athlete, displaying three incredible physical feats: speed, agility and strength. Read more >>A dual vision - dividing to conquer all forms of media - New Vision MediaNew Vision Media has grown its folds to include separate divisions for New Vision Pictures and New Vision Advertising. New Vision Pictures focuses on a wide array of audiovisual production services and New Vision Advertising is an independent, through-the-line advertising agency. Read more >>Research75% of people excited about 2010 FIFA World Cup - but half are concerned about a terrorist attack - TNS Research SurveysThree out of four people are excited about the 2010 FIFA World Cup - but a half are concerned about a terrorist attack. These are the results of two studies released by marketing and social insights company, TNS Research Surveys. Read more >>Ask Afrika obtains ‘Standard of Excellence' in the Deloitte's Best Company to Work For survey - Ask AfrikaAsk Afrika has obtained a Standard of Excellence distinction, in the Deloitte's Best Company to Work For survey for 2008. Ask Afrika was placed first in the marketing category. Read more >>RetailRentokil looking back on 2009 - Rentokil A message from Rentokil's General Manager, Gavin Curtis. Read more >>SponsorshipWorld record attempt for Last Fan Standing campaign developed by Exp - Exp Exp South Africa developed the concept of the “Last Fan Standing” competition for client MTN. 29-year-old South African football fan, Thulani Ngcobo, will be travelling more than 17 000 kilometers to attend 38 live 2010 FIFA World Cup matches in nine host cities. Read more >>Stories of healing on Kaelo - Stories of Hope - Kaelo Worldwide MediaThis week's episode of Kaelo - Stories of Hope is dedicated to two important events in the South African calendar - 16 Days of Activism for No Violence Against Women and Children and International Day for People with Disabilities. Read more >>Habana is South Africa's sweetheart - BMI Sport InfoBryan Habana is South Africa's favourite sports star, beating the likes of Makhaya Ntini, Teko Modise, Graeme Smith and Morne Steyn to the number one spot in 2009. South Africans voted the Springbok wing their most popular sports star in the 21st BMI Adult Sporttrack Report Read more >>Soccer still SA's favourite sport - BMI Sport InfoSoccer remains South Africa's favourite sport but athletics made a strong move as the country's fourth most popular sport, according to the 2009 edition of the BMI Adult Sporttrack Report. Read more >>Youth MarketingSA Kids' Coolest Cartoon is a force to be reckoned with... - HDI Youth Marketeers The Ben 10 at Gallagher Expo's inaugural success was awarded silver for the ‘Most Memorable Event of the Year' in the In-house category at the annual EXSA (Exhibition Association of South Africa) Awards. Read more >>
  More NAB ends the year African style   More Simo at Synergy   More Synergy Live 09   More
Zimfest Cape Town set for Jan 2010 MUSIC [Sindy Peters] Overtone, organisers of Zimfest Cape Town announced in early November that Zimfest, originally planned for 19 - 21 November 2009 at the De Heuvel Olive and Wine Estate in Tulbagh, had to be postponed due to unpredictable weather conditions. According to Magdalena Zukowski, general manager of Overtone SA, Zimfest is definitely still on for early January 2010, but a set date is still to be confirmed. “I've never met a dog that wouldn't make a better cat” THEATRE [Thomas Marmalade] The Owner of the house where I live in Rondebosch often says this. Who am I are to argue?
Great excitement when Owner and Owner's Daughter said there was a seat for me at Lord (nogaal!) Andrew Lloyd Webber's Cats at the Artscape this last weekend. Actually, also some trepidation as (strictly between you and me) I'm a bit of home body and don't go out much (at least off the property, I'm out around the garden most summer nights). Fact is, last time I went out was to the vet, and I would like to pass over that pretty quickly, thank you. Owner says I cried a lot, I say that's a calumny. Simo gets in to the synergy of things MUSIC [Simo Adams] Wow! What a way to get introduced to the BizLounge team - a road and camping trip to Synergy Live in Franschhoek - talk about getting thrust into the deep end. But I'm a professional partier and held my own up fairly well, if I do say so myself, maintaining much longer than most of my colleagues. And all the while trying to brave giant hooks on the dance floor seemingly specially designed to catch innocent Simos (ok, maybe not so innocent), countless kidnapping attempts, wobbly bare bottoms and some overly amorous ladies. Albert Frost wins Doritos Be Heard Competition MUSIC South African guitarist, Albert Frost, has won the South African leg of the Doritos Be Heard competition. Frost wins the grand prize of R200 000. Synergy, can I get a hell yeah! MUSIC [Sindy Peters] Synergy, hell yeah! You heard of famous last words, but these were famous first words for Simo Adams - newest member of the BizLounge team. He had a rocking time and so did we. Synergy made a great comeback this year after leaving fans high...and dry for seven years straight. There are plenty of festivals to trek off to all year round in the Cape Town region, and Synergy Live is one of the hottest. BizLounge and Simo raffle it up at Synergy Live MUSIC [Sindy Peters] Bizcommunity.com's BizLounge entertainment portal hosted a raffle at the relaunched Synergy Live Music Festival at the Boschendal Wine Estate in Franschhoek, Cape Town. After braving the heat-wave togged in terrific T's and armed with, Simo, sweets, stickers and Apple Sours we arrived back in Cape Town with an ample total to hand over to the good folk of Nazareth House.
Time Keeping We are a small design agency... and we continually butt heads over the best way to do timesheets! Anyone have any good ideas for us please? What is your view?
"The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business." - Derby Brown "Success is simple. Do what's right, the right way, at the right time." - Arnold H. Glasow "A deadline is negative inspiration. Still, it's better than no inspiration at all." - Rita Mae Brown "In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman." - David M. Ogilvy Print - Print any item in this newsletter. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter. 
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