More reasons to visit the fairest Cape with TBWA\Hunt\Lascaris
IF you thought you knew it all when it comes to Cape Town and the Western Cape as a tourism destination, think again – there's always another reason to visit, and not only in summer, but throughout the year. This is the main message behind Cape Town and the Western Cape's brand new domestic tourism marketing campaign that started this past weekend, masterminded by new account holder TBWA\Hunt\Lascaris.

Campaign celebrates the age of the individual
MiWay is the newest entry in the competitive financial services sector, challenging the existing players in the direct market with a fresh approach. With blue chip shareholders, Sanlam, Santam and PSG, the main focus of MiWay is to make financial services easier, more user-friendly, transparent and convenient for the consumer – finance done MiWay.


Further new media marketing learnings
[Eve Dmochowska] Here are further nuggets of wisdom from day two of last week's New Media Marketing Conference hosted by IQPC, seasoned with my own opinions.


Global marketing roadshow pulls into SA
After a whistle-stop tour to London, Paris, Munich, Madrid and Lisbon, a new interactive marketing event pulls into Johannesburg for the first time in April 2008. Aimed at communications professionals, The Marketing Show examines the hottest new innovations and e-marketing techniques from the US, UK, Europe and Asia. And this year, South Africa's marketing industry is in on the act.

Widgets 101: what it means for advertisers and marketers
A widget is a piece of code that users can add to their webpage, personalised homepage, web browser, desktop, blog or social network. Typically it takes on a graphical form and will work like a mini application or programme. Some widgets display content while others provide services or share data from other websites. Research manager for Universal McCann Europe, Middle East and Africa (EMEA) Tom Smith has penned a full report on this phenomenon and shares some findings with us.

Campaign moves to prevent HIV among youth
loveLife last month launched a new phase of its campaign to reduce HIV among young people. Using the tagline “Make YOUR Move” the new approach recognises that most young South Africans know about HIV/Aids and how to avoid getting it, but further progress in reducing the prevalence among young people is constrained by their perception of limited opportunity.

Backhanders are definitely not a good idea - Chris Moerdyk
If you have to bribe someone to persuade a customer to purchase your product, you might have a short-term solution but inevitably a long-term problem.

Blurring the line - Actuate
[Neil Clarence] In a rapidly evolving communications sector, the lines that define the role of the communications consultant need to become increasingly blurred.

Focusing 2010 attention using community chat billboards
Government Communication and Information System (GCIS) recently incorporated Primedia@Home's Community Chat Billboards into its 2010 strategy. The campaign focuses on the opportunities individuals and businesses can explore around the 2010 FIFA World Cup, as well as the efforts made by Government to ensure the event's success.

2010 TV public viewing guidelines launched
[Issa Sikiti da Silva] With only 801 days left before the 2010 FIFA World Cup kicks off, the SABC and world's supreme soccer body FIFA have begun to flex their muscles to ensure that soccer fans who cannot afford to buy a ticket gain access to all the games, irrespective whether they live in a small or big city.

AdsML standards dev team seeks public consideration, comment
DARMSTADT, GERMANY: Issued last week for public comment was release 4 of an international data-exchange standard for managing the electronic transfer of information throughout the advertising industry, for all distribution channels. The centerpiece of this interim release is the ability to transmit a soft proofing approval ticket for pre-publication advertisement approval/rejection.

Dubai Lynx winners announced
The results of the second Dubai Lynx Awards, the leading creative advertising competition for the Middle East and North Africa, were announced last night, Wednesday, 2 April 2008. The United Arab Emirates lead the pack, followed by Qatar, Lebanon and Egypt.

South African for Clio Radio jury
NEW YORK: Fran Luckin, creative director at Ogilvy & Mather, Johannesburg, is a member of the 2008 Clio Radio jury, the organisers of the 49th Annual Clio Awards announced today, Thursday, 3 April 2008.

Creative Circle results for February 2008
The Creative Circle results for February 2008 are out and according to chairperson Phil Ireland, there was “some beautifully crafted work, with lots of rich thinking in the insights that support them”.

SAARF to present RAMS presentation in April
The South African Advertising Research Foundation (SAARF) will be presenting its SAARF RAMS April 2008 Release at the Bryanston Country Club, Johannesburg, on Wednesday, 16 April 2008. The presentation will be concise and will highlight the most important aspects of the latest RAMS release wave.


Ad industry brain drain continues
[Chris Moerdyk] Following the appointment of local Grey boss Ann Nurock as CEO of Grey Canada in February this year, there has been a rush of South African ad execs to foreign climes. All claim it has nothing to do with crime, electricity or political uncertainty but rather the fact that the South African ad industry has an “excellent global reputation for creativity and profitability.”

The industry votes in new AMASA committee - AMASA
At the Advertising Media Association of South Africa (AMASA) AGM held at the JSE in Johannesburg last week, members of the advertising, media and marketing industries voted for the 2008/09 committee.

Mortimer Harvey wins Gold PRISM Award and gains four new accounts - Mortimer Harvey
Mortimer Harvey has won a Gold PRISA PRISM Award in the category Financial Services and Investor Relations for Absa's launch of Barclaycard in South Africa. Campaigns entered into the PR Prism Awards had to demonstrate a high standard of excellence in a number of programme aspects, which the Barclaycard PR campaign displayed.

2008 Roger Garlick Award finalists in the media spotlight - AMASA
The vote is in! The finalists for the 2008 Roger Garlick Awards were announced at AMASA's AGM earlier this week.

FoxP2 and Coronation embark on an epic journey - FoxP2
FoxP2 recently teamed up with Velocity director Greg Gray to create the latest ad for Coronation Fund Managers. The commercial uses the butterfly effect as a metaphor.


BEHP makes technology sexy for Visec - BEHP
BEHP recently constructed a global website for digital surveillance company Visec.

Finally, a solution to all your advertising needs! - Brainstorm Projects
In this day and age where convenience is indeed king, businesses look for advertising agencies that cater for all of their communication needs, whether it be events, websites, company brochures or full blown advertising campaigns.

First SA world heritage site rebrands
Origin Design Centre (ODC), the Durban-based design shop in the Draftfcb South Africa group, recently created the new branding and identity for South Africa's first world heritage site. The Greater St Lucia Wetland Park, declared a world heritage site in 1999, was renamed iSimangaliso Wetland Park last year to acknowledge its indigenous history.


Revolution in a box
[Naseem Javed] Come 24 August 2008, when the Olympics Games start with music and hymns and the torch lights the flame, the global spotlight will land on Beijing, and when the athletes march in unison to their beautifully-orchestrated national anthems, in the ultra-modern stadium, the whole world will witness a sleeping giant awaken to create a global shockwave.

Ernst & Young refresh brand
Ernst & Young has strengthened its brand, messaging and positioning in order to present a more consistent and connected view of Ernst & Young in its interactions with its people, its clients and the wider communities it serves. Ernst & Young's logo and its tagline, ‘Quality In Everything We Do', remain the same.


Brandjunkies on the influence of brands: 2008 Brandjunkie Survey results - Interbrand Sampson
[Jim Thompson] So, just what does a man in Algeria between the ages of 40 and 45 feel about the McDonald's brand? Or what does a woman in the Philippines between the ages of 26 and 30 think of Google's brand? Discover what your fellow brandjunkies have to say about all things branding, from which brand is the world's most inspiring to which one is in most need of a rebrand. Pay close attention — some of the results may surprise you.

Striking brand identity sets Skelter's Straight apart from the rest - Berge Farrell
Packaging and iconology specialist Berge Farrell helped South African Breweries create the brand identity for the company's latest entrant into the ready-to-drink category, Skelter's Straight.


The A – Z of Branding: Vega hosts branding workshop - Vega School
Vega The Brand Communications School is hosting a workshop on the A to Z of branding. The programme will cover all the marketing components that contribute to launching and sustaining a brand including brand research, logistics management, the brand communication mix, pricing, packaging, and brand and category management.

Should Land Rover and Jaguar be allowed to go bust? - Interbrand Sampson
[Jeremy Sampson] “Tata gets Land Rover and Jaguar for a bargain” was a headline trumpeted by Business Day last week. Yet it reminded me of a game we used to play during my schooldays in England, when we used to collect all the daily newspapers – there were a lot, over a dozen – and compare the spin on each story.

Brands are not only about image, they also grow your enterprise - Kemistry
There are several ways to deliver growth via the brand discipline – powers that only multiply when infused with design and creativity.

Croatian films for to SA
Seven of Croatia's internationally acclaimed films, including director Rajko Grlic's pre-war epic Border Post, are headed for Pretoria (Brooklyn Mall) 18 – 20 April and Johannesburg (Mall of Rosebank) 25 – 28 April 2008.

Fire inspires March Pyro award winner
As from 2008, Pyrotec is hosting the Pyro Inspirations Awards on a bi-monthly basis where a panel of judges representing various industries evaluates on-pack promotional labelling in terms of originality, impact and clever use of space. From seven finalists, Purple Hat's BIC Megalighter Fix-a-Form booklet label was announced as the winner for the March award.


Celebrating the TNS Customer Equity Company's 10 000th project - FusionDesign
To celebrate the sale of its 10 000th project, the TNS Customer Equity Company recently commissioned FusionDesign to create a celebratory concept and a gift for delegates. The concept and theme had to extend right through to an appropriate venue; a marquee tent adjoining the Twelve Apostles Restaurant.


Creative Licence creates a new identity for Legacy Modutec - Creative Licence
Creative Licence Design was recently commissioned by Legacy Modutec to create a new corporate identity for the company. Previously Legacy and Modutec were two separate identities, but upon their merger into one, Creative Licence was briefed to bring together these two identities, and to link the new identity to the sophisticated furniture designed by Legacy Modutec.


H is for Hope - Rex Creative
An estimated 230 000 children under 15 are living with HIV in South Africa. Yet only about 10 000 children are currently on ARV treatment, meaning that about 50% of children with HIV/AIDS die before they reach the age of two.

‘Traditional' media sweeps SA Blog Awards
[Simone Puterman] The fourth annual South African Blog Awards were held last night, Wednesday, 2 April 2008, in Cape Town and for the first time, traditional media – albeit those publishers embracing new media – pretty much swept the board. Dominating eight of the 22 categories were East Coast Radio and the Mail & Guardian Online. [Video]

Website launches for Vodacom, Zurich Bank and Q.ba Café and Cocktail Lounge! - KREW Interactive
KREW Interactive is proud to announce the launch of three new websites!

Apurimac Media and Yahoo! Inc. partner to bring compelling online marketing solutions to SA - apurimac media
Apurimac Media, a leading South African-based digital ad sales and marketing company, has announced a new strategic partnership with Yahoo! Inc. that will enable local advertisers to reach millions of Yahoo! users in South Africa.

The power of viral marketing worldwide
The voice of the people empowered through the Internet –a Web 2.0 trend – is growing, as exemplified by last week's 1.5 million-signature Avaaz petition to Chinese embassies and consulates around the globe concerning justice for Tibet. Can negative publicity be powerful enough to change Chinese policy? The target is 2 million signatures. Sign the petition here.

iBurst expands Internet offerings
iBurst now offers ADSL and HSDPA in line with its intention to become a network independent provider of fixed and wireless broadband services. iBurst's repositioning recognises that telecommunications is rapidly becoming a generic utility similar to water and electricity. “Broadband consumers are primarily interested in their needs being met and not in which technology meets those needs,” explains Thami Mtshali, CEO of iBurst.

Management changes at proximity#ttp
Passion, energy, youth and experience sum up the four recent appointments at proximity#ttp. In view of its growth and expansion, proximity#ttp has strengthened its management team with the appointment of Tiekie Barnard as GM, Stu Stobbs as creative partner, Malcolm King as creative director (art) and Claire Othenin-Girard as group account director.

UCT presents media law course
Trial by media, invasions of privacy and orchestrated smear campaigns are some of the allegations hurled at members of the South Africa Media, who also face related threats of financially crippling law suits. At issue is the media's role in satisfying the public's right to know. With this in mind, the Professional Development Project at the University of Cape Town has launched a course entitled Media, its Ethics and the Law.

USB-ED present Senior Management Development Programme in Gauteng - USB-ED
USB Executive Development (USB-ED) is for the first time presenting its Senior Management Development Programme (SMDP) in Gauteng. It aims to equip senior managers with the necessary knowledge and skills to function effectively in a uniquely Southern African environment. There are three study schools, with the first one school taking place 2 – 6 June 2008 in Gauteng.

The challenges of eventing in Africa
[Karen Ashwin] Working across borders is always a challenge. There are cultural, language and climate differences to overcome. Dealing in more than one financial currency adds to the complexities – but is doable – but more challenging on a fundamental level is being faced with a society that values and places emphasis on things that you may not. And then there is organising an event in Africa.


Vodaworld Events won't leave you in the dark - Vodaworld Events
Vodaworld Events is now able to guarantee seamless power in the event of load shedding and power cuts.

Do you want to get rocked?
Multi-Emmy and Grammy Award winner and international stand-up comedy legend Chris Rock will be touring South Africa during June 2008 for the first time as part of his “No Apologies” world tour, courtesy of Hunta Entertainment in association with 5FM. “Chris Rock is one of the comedy world's biggest stars,"says Sam Hendrikse, Hunta Entertainment tour promoter. "We're very excited to be hosting his debut South African tour which looks set to be the greatest comedy event to hit the country.” Dates are 3 June in Durban (ICC Arena); 4 June in Cape Town (Grand West Arena); 6 June in Johannesburg (Carnival Big Top Arena) and 7 June at the Sun City Superbowl. Book at Computicket.

rAge, the godfather of Gaming Expo's returns - rAge
Bookings for this year's rAge are open for exhibitors! This godfather of technology expos is back for the 6th consecutive year, and rAge 2008 – once again with the participation of awesome exhibitors - will blow visitors away with a more interactive expo than ever before.

Outeniqua Transport Museum to be transformed for Garden Route Homemakers Expo - Homemakers Fair
The Outeniqua Transport Museum in George will, for the second time, be transformed to host one of the biggest annual expos in the Southern Cape, the annual Garden Route Homemakers Expo. The museum, best known as the home of the Choo-Tjoe Train, will offer visitors the biggest selection of home improvement and enhancement products, 3 – 6 April 2008.


A society of like-minded individuals - The Exhibitions and Events Association
Many professionals view membership fees for a professional or industry association as a place they can cut back on operating costs. These fees are seen as a waste or a luxury, and not as the necessity they are in reality.

All systems go for Decorex CT at CTICC
Decorex Cape Town will take place at the Cape Town International Convention Centre, 25 – 28 April 2008. Confirmation comes in the wake of the cancellation of Design for Living, which was scheduled to take place at the Good Hope Centre. “We want to ensure that the two shows are not confused,” explains Cairey Slater, GM: exhibitions at Thebe Exhibitions and Events, organisers of Decorex SA. “In fact, Decorex Cape Town is in its 10th year, and will be celebrating the decade milestone with an unprecedented group of superior exhibitors.”

New trade exhibition for building industry
The inaugural Cape Building and Finishings Expo takes place 8 – 10 April 2008 daily from 10am – 6pm at the Bellville Velodrome, Cape Town. Mthan 100 exhibitors will showcase innovations and opportunities for builders, architects, quantity surveyors, contractors and property developers. A view of all the latest products and services, as well as the chance to discuss construction challenges and interact with industry professionals, is also on the agenda. For more information, go to www.expo-international.co.za.

Kitchen design mag honoured
KBB Design magazine, sister magazine to Plumbing Africa, was last week awarded the title of ‘Best Affiliate Member' of the Kitchen Specialists Association (KSA) at its AGM. KBB Design is a trade and technical publication serving the kitchen, bedroom and bathroom contractor and design sector in South Africa.

A magazine for majimbos
[Tshepiso Seopa] At a time when South African magazines are feeling the heat as circulations dip and advertising growth declines, independent publishers Blaque Lifestyle has launched Blaque magazine, a lifestyle magazine that targets the upwardly mobile black man.


Leaping to conclusions
Headed ‘Fantasy Isle', text in the April 2008 issue of The Property Magazine announced the proposal by a Dubai-based ‘mega-consortium', Al Flipoor, to construct a springbok-shaped^* island that would extend 12km out to sea from a “currently vacant site in Camps Bay”. And in keeping with the theme of patriotism, the guidelines advised that exterior paint-colour options for residences “will be centred on the colours of the SA flag”...

True Love scoops Mandela mother/daughter trio for its May issue - woman360
In celebration of Mother's Day this year, True Love magazine will feature Winnie Madikizela-Mandela and her two daughters, Zenani Dlamini and Zindzi Mandela, on the cover and as the main feature.


Natalie Cavernelis new tvplus editor
Natalie Cavernelis has been appointed the new editor of tvplus at Media24 Family Magazines with immediate effect, it was announced late last week. She takes over the reins from Wicus Pretorius, who will be working with her until the end of April 2008. “I believe that Natalie will face the challenges of the editor's position of this magazine with great success and we look forward to all the new ideas and energy that she brings with her,” stated Willem Breytenbach, publisher of Media24 Family Magazines.

Time for babes in bikinis

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It's barely bikinis in this year's Sports Illustrated International Swimsuit issue which hit South African newsstands this week. The 128-page issue features 19 of the world's most glamorous supermodels pictured in visually dynamic photo spreads, all set in unique and exotic locations around the world. For more information, go to www.simag.co.za.

SABC board back in the spotlight
[Simone Puterman] NEWSWATCH: SABC board member Bheki Khumalo is once again the centre of debate after the recent announcement that he will be acting spokesperson for the Department of Minerals and Energy for the short term, writes IOL, which also reports that the SABC and Johannesburg City Power have entered into an agreement which exempts the public broadcaster from load shedding.

SA media worker rearrested in Zim
A South African satellite technician, Abdulla Gaibee, spent a week in a Zimbabwe jail, charged with violating that country's communications laws, according to the Freedom for Expression Institute (FXI). On Friday, 4 April 2008, a Harare court acquitted Gaibee, but he was immediately rearrested and detained.

Call to support Chinese press freedom
PARIS: The World Association of Newspapers (WAN) is asking newspapers world-wide to show their support for press freedom in China by publishing editorials, advertisements, political cartoons and other materials on World Press Freedom Day on 3 May 2008.

IMC hosts Indian media
Six senior Indian journalists are visiting South Africa at present, hosted by the International Marketing Council of South Africa (IMC), custodian of brand South Africa. Says Yvonne Johnston, CEO of the IMC: “It is surprising that South Africa does not get much coverage in the Indian media despite the fact that South Africa has a sizeable Indian population and the two countries are also involved in a number of successful mutual investment projects.”

Moneyweb buys into Editors Inc
The latest acquisition by Moneyweb is a 50% stake in Editors Inc, whose core business is the publication of South Africa at a Glance. The AltX-listed business and financial media company made the announcement yesterday, Wednesday, 2 April 2008.

Bruce, Haffajee for international media forum
Two of South Africa's eminent editors will sit on the South African Editor's Panel at the second International Media Forum South Africa (IMFSA ‘08). Peter Bruce, editor of Business Day, and Ferial Haffajee, editor-in-chief of the Mail & Guardian, have confirmed their participation in the panel, which will discuss SA media trends and its impact on the world's view.

World's press asks Olympic president to confront China
The World Association of Newspapers and World Editors Forum have asked Jacques Rogge, the president of the International Olympic Committee, to call on Chinese authorities to honour their Olympic pledges to respect press freedom and the right of journalists to cover events.

Telkom reduces investment in Telkom Media
[Tshepiso Seopa & Simone Puterman] NEWSWATCH: Telkom has decided to reduce investments in Telkom Media and has rejected an investment proposal by Saudi operator Oger Telecoms, reports Business Day.

Nokia unveils new devices, rural Internet services
[Issa Sikiti da Silva] In a bid to consolidate its grip on the emerging markets and strengthen its ‘Connecting People' slogan, leading global cellphone manufacturer Nokia has launched four new mobile devices and rural Internet services during the ‘Growing Together' Johannesburg Conference attended by delegates from 21 countries and journalists from 60 countries.

Next big thing is here – mobile ads
[Eve Dmochowska] At last week's New Media Marketing Conference in Johannesburg, Rick Joubert from Vodacom told the audience that last year mobile advertising spend equaled that of online ad spend and it is predicted that by 2011 mobile ad spend in South Africa will rise to R1.5 billion.

Choice empowers - Cell C
For the past five years South Africans across the board – from corporates to consumers - have experienced new and sustainable hope on the horizon in the form of Cell C's Take a Girl Child to Work Day campaign.


Huge gets Eyeballs
The Huge Group last week announced its intention to acquire a stake in emerging mobile media company Eyeballs Mobile. Based in Cape Town, Eyeballs Mobile has developed a media platform that delivers rich advertising content to GSM mobile subscriber handsets in an unobtrusive and non-invasive manner. Commented Eyeballs Mobile MD Larry Katz, “The mobile advertising medium has even greater significance in developing markets where Internet access is still limited. In South Africa the mobile medium has 80% reach potential.”

A new Record for old
Effective 16 May 2008, Caxton's community newspaper Record Shoshanguve will be discontinued and replaced by the community newspaper Record Noweto. Sales and marketing for the paper will continue to be handled by the Newspaper Advertising Bureau (NAB).

Advertisers enjoy vibey launch of Isolezwe ngeSonto - Independent Newspapers KZN
Advertising clients celebrated the launch of Isolezwe 's new sister title, Isolezwe ngeSonto, at Moyo Beach Bar at uShaka Marine World on Durban's beachfront last month.


Beeld's latest AMPS show growth among younger readers - Beeld
Daily Afrikaans newspaper Beeld has shown considerable readership growth according to the latest AMPS 08A figures. The newspaper's most recent stats reflect 554 000 readers in comparison with the same period last year of 492 000 readers.

Quirk makes sure the Internet really is your friend - Quirk eMarketing
Online marketing agency, Quirk eMarketing, recently launched BrandsEye, an online reputation management (ORM) tool, which allows companies to track and quantify their reputations on the Web. With an accurate picture of how they are perceived online, companies can then make business and communications decisions to protect and enhance their brands.

24.com launches GoTravel24.com - 24.com
“Go travel, 24/7.” That's the message from the recently launched www.Gotravel24.com, part of the 24.com network. Touting itself as “the virtual travel agent for South African travellers” the site offers all-day access to a mix of travel information and packages, all bookable online.

Village Pro helps graduates build their personal brands - Student Village
Personal branding was under the spotlight at the latest Village Pro event, held recently at the JSE in Johannesburg.

Electronic platform for financial advisors launched
An electronic media platform consisting of a website and weekly email news service called www.2711.co.za, specifically developed to cater for the needs of financial intermediaries, has recently been launched by financial journalist, editor and entrepreneur Angelo Coppola. The platform includes a weekly interactive electronic newsletter, raising a topical debate, dealing with the issues of the day, and calling on interested parties to comment, respond and defend positions.

Travel journalist winners announced

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Winners of the Hallocrazyworld travel journalist competition were announced recently. Readers of www.hallocrazyworld.com had the opportunity to vote for their favorite stories last year. While the publishers report many deserving entries, the decision was taken to have two joint winners, Lisa Brigham and Tamarin Dutton, who will from now on be regular contributors to Hallocrazyworld.

Launch of digital outdoor network in SA
Primedia Outdoor is launching what is billed as the first large-format, high-resolution digital outdoor network in South Africa. As a result, it reports that many early adopting advertisers have already commenced with their creative production.

POP Outdoor adds La Lucia Mall to its portfolio of Investec-owned shopping centres - POP Outdoor
La Lucia Mall is the latest mall in the Investec portfolio to grant permission to POP Outdoor to install one of its POP Scroller units. The unit is positioned at the primary vehicular entrance.

Local talent behind latest animation feature
One of South Africa's internationally accredited creative talents, Dan Barker, was recently in South Africa discussing his experiences working on 20th Century Fox and Blue Sky Studio's animated pic, Horton Hears a Who!, which began showing locally late last week.

Three South Africans for Clio Technique jury
NEW YORK: There are three South Africans on the 2008 Clio Awards Technique jury: Kim Geldenhuys of Egg Films, Lorens Persson of Sterling Sound and Ricky Boyd of Deliverance Post Production. The 49th Annual Clio Awards announced the complete international jury for this category yesterday, Monday, 31 March 2008.

Bioscope shoots Steers commercials for King James - Bioscope Films
Director Hylton Tannenbaum has just completed work on two commercials for Steers through King James Johannesburg.

Looking for lemons
Savanna says its first online campaign is a massive success.

Two international Gold Quills for DevCom
Development Communication Solutions has won two IABC Gold Quill Merit Awards in business communication in the past week. Both DevCom and Mari Lee, CEO of DevCom – who was also awarded the scholarship to represent the Africa Chapter in New York – will be recognised during IABC's international conference in New York City at the Gold Quill gala dinner on 23 June 2008.

Primedia Face 2 Face appoints The Lime Envelope - The Lime Envelope
Through-the-line communications agency, The Lime Envelope, has been appointed by Primedia Face 2 Face as its PR partner.


Stimulii ups the ante with original photographs by David LaChapelle - RedCube Agency
Below-the-line promotions and branded entertainment agency Stimulii has recently made it possible for South Africa to welcome David LaChapelle, arguably the world's best photographer working today.

The Lime Envelope to think out of the box for The Clear Box Company - The Lime Envelope
Through-the-line communications agency The Lime Envelope has added The Clear Box Company SA to its portfolio recently.


Are you the next Samsung Icône Modéle for Next New York? - RedCube Agency
Samsung Mobile is partnering with Sanlam South African Fashion Week (SSAFW) 2008 to launch a nationwide model search for the male and female Samsung Mobile Icône Modéle.


RedCube Agency awarded Lipton PR account - RedCube Agency
Brand public relations agency, RedCube, has been awarded the Lipton public relations account. RedCube will be focusing on Lipton's new “Turn Over a New Leaf” campaign.

Ligwalagwala rebrands for the youth
[Tshepiso Seopa] The Loerie bird of Mpumalanga province, Ligwalagwala FM, has just finished working on its look and feel to reposition itself as an afro-urban station targeting afro-urban youth.

Finally, a youth radio station for Eastern Cape
[Tshepiso Seopa] Realising the potential of youth market, SABC has replaced CKI FM with new youth radio station truFM. Launched yesterday, Wednesday, 2 April 2008, at Bisho Stadium in Bisho, it will target young people aged 16 – 34, with a 50/50 gender split, living in semi-urban areas of the Eastern Cape.

Tebogo Matima for SAfm's Morning Talk
As part of the refreshed SAfm lineup effective 1 April 2008, Tebogo Matima has taken over the airwaves as presenter of Morning Talk on SAfm, 9am – 12 noon on weekdays. The new lineup is accompanied by some changes to SAfm's female-orientated programming, too.

Who's new at Metro FM
Metro FM is handing over the microphones to hip-hop artist Proverb and former e.tv news anchor Nothemba Madumo, who will be joining the station in April 2008 as part of the new lineup. In addition station music compiler and house DJ Fistaz Mixwell will be making his debut on air on T-Bo Touch's Friday evening outing, with a live mix between 8pm and 9pm every week.

The joke's on YFM readers
[Issa Sikiti da Silva & Simone Puterman] No, YFM CEO Kanthan Pillay has not been fired. It was all an April Fool's joke, according to the newly relaunched YFM website, “to expose the lunacy of recent reports that YFM is in financial distress, is losing listerners and is up for sale.” The new lineup, however, is not a hoax.

Do you have the knack for radio?
Hot Jocks – a 94.7 Highveld Stereo initiative sponsored by Wimpy – is looking to showcase a colourful array of gifted individuals considering a career in broadcasting. From traffic reporters and news journalists to presenters and writers, 94.7 is looking for young undiscovered people with quality voices.

Radio 2000 rebranding for new audience
[Tshepiso Seopa] Even after receiving petitions from disappointed and unhappy listeners crying foul over the decision by management of Radio 2000 to change the station's music format and rebrand it, the SABC-owned radio station has gone ahead with its plans to position itself as a fully fledged public service station ahead of the 2010 FIFA World Cup.

Millions of listeners fell for it - did you? - Jacaranda 94.2
For the past few days Jacaranda 94.2 has been having a bit of fun, by claiming that it has pulled all Afrikaans music from its line up, based on feedback from recent listener research.

Capricorn FM partners with United Stations - United Stations
United Stations announced yesterday, Monday, 31 March 2008, that it has won the national airtime sales contract for Capricorn FM. United Stations already manages airtime sales for Algoa FM, OFM, Yarona FM, MPower FM and all Moneyweb platforms.

UCT Unilever Institute releases desk research tool - UCT Unilever Institute of Strategic Marketing
Top South African marketers, academics and media fundis are set to share some of their combined expertise with other local marketers and business people following the release of the 2008 version of UCT Unilever Institute of Strategic Marketing's popular marketing and business planning tool, Landscape.

Leaping out of April Fool's
South Africa's recently launched ‘socia media-cum-online retail outlet' Springleap isn't closing down – it was just another April Fool's prank designed to garner publicity. Created by self-proclaimed serial entrepreneurs Eric Edelstein and Eran Eyal, co-owners of eSquared Fashion, Springleap has ambitious plans to turn around the ailing textile industry in South Africa.


Branded till points to cross the border
With branded messages at 20 000 till points in 1800 stores across South Africa, TillTops has set its sights on influencing shoppers across the border.

Uwin Iwin acquires World of Incentives
Uwin Iwin Incentives has recently acquired 100% of the business of World of Incentives from Leigh Swart and its black empowerment business partners. The branding will change from Uwin Iwin Incentives – ‘The performance improvement company' to Uwin Iwin – ‘A world of Incentives'.

Standard Bank sponsors Soweto Wine Festival again
Standard Bank has reaffirmed its support of the wine industry by sponsoring the Soweto Wine Festival for the second year running.

NFVF partners with SABC, M-Net, FPB for MIPTV
In an historic move, the NFVF has brought together broadcasters SABC and M-Net to participate in the South African Pavilion at MIPTV. Not only that, the Film and Publications Board (FPB) will for the first time officially partner with the NFVF to host the South African Pavilion at the 45th year of MIPTV taking place in Cannes, France, 7– 11 April 2008.

CNBC Africa unveils new programming line-up - CNBC Africa
CNBC Africa has launched its new-look schedule with the specific goal of enhancing the viewing experience. Changes include cluster-style programmes to seamlessly integrate Africa-focused content with CNBC's international offering as well as a breakfast show with a difference.