PR & CommunicationsWithout data analytics, influencer campaigns are a waste of moneyNicola Tarr 17 Jan 2022
Social MediaPopularity vs. Personalisation: Which is a better influencer marketing tactic?Amelia Neate 7 Dec 2020
MediaThe age of the artificial; the proliferation of 'fake'Molly Fitz-Patrick, Issued by Red & Yellow 3 Sep 2019
Social MediaWhat Instagram consumers want: less scripted, more snackable, behind-the scenes contentLeigh Andrews 1 Aug 2019
Marketing & Media#StartupStory: Lokal Link, matching up the right influencer with the right brandJuanita Pienaar 12 Jul 2018
Trends#BizTrends2018: Death to the influencer - a shift in word-of-mouth marketingSamantha Wright 8 Jan 2018