Adforum Summit | Bizcommunity

Adforum Summit | Bizcommunity

News

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

Marketing & Media

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

Source: © 123rf The latest Scopen study shows that the percentage of clients not concerned by competitive conflict in their sector within an agency has grown from 21,3% in 2019 to 40% now

Marketing

Trust and wanting a specific agency overcomes competitive conflict for clients

15 May 2024

Johanna McDowell

Marketing

SA represented at 2024 AdForum Summit in New York City

8 May 2024

Source: © Chris Schippers From 5 to 9 November 2023, the bustling city of London will play host to the AdForum Worldwide Summit

Advertising

AdForum's true value: Learning from visionaries, bringing home gold

30 Oct 2023

Image supplied. Cesar Vacchiano, President and CEO of Scopen International talks about the marketing economy in Latin America

Advertising

Latin America's marketing economy: huge opportunities despite challenges

19 Apr 2023

Source © The Citizen While South Africans love overseas brands, they also love local brands such as Nando's

Marketing

Unpacking SA's marketing economy

9 Feb 2023

Source: © rawpixel Is the age-old billable hours system starting to give way to the rise of ‘output-based costing? It might be the case

Advertising

Output-based costing: An alternative to billable hours for agencies?

Johanna McDowell 28 Jul 2022

Advertising

IAS to attend the AdForum Summit 2020

19 Jun 2020

#AdForumSummit2019: Key learnings

Advertising

#AdForumSummit2019: Key learnings

Johanna McDowell 17 Apr 2019

Johanna McDowell, managing director of the IAS and the South African partner of Scopen.

Advertising

Johanna McDowell shares insights from 2018 AdForum Summit

Juanita Pienaar 5 Jun 2018

Scopen global EO César Vacchiano with South African partner Johanna McDowell.

Marketing

Scopen Agency Scope: "Not just an opinion, it's actually ground in reality"

Leigh Andrews 7 Feb 2018

IAS to attend AdForum Summit in US

Marketing

IAS to attend AdForum Summit in US

6 Oct 2016

SA amongst 40 plus international consultants at London AdForum Summit

Events & Conferencing

SA amongst 40 plus international consultants at London AdForum Summit

15 Apr 2015

[2013 trends] Opportunities for growth within marketing and advertising arena

Trends

[2013 trends] Opportunities for growth within marketing and advertising arena

Johanna McDowell 29 Jan 2013

AdForum Summit includes IAS

Advertising

AdForum Summit includes IAS

17 Oct 2012

US survey on client relationships mirrors South Africa needs

Advertising

US survey on client relationships mirrors South Africa needs

9 Dec 2011

Rise of digital agencies

Digital

Rise of digital agencies

Johanna McDowell 23 May 2008