Natasha Mkhize, brand manager for the Curro network of schools, shares with us the value of growing up with a strong role model, and explains what it takes to market not just a 'moment', but a lifetime experience...
Shan Radcliffe 14 Apr 2021
With over 80% of buyers now starting their property searches online, many sellers are questioning the effectiveness of the traditional 'For Sale' sign...
After launching in Johannesburg almost a year ago, MySchool MyVillage MyPlanet and Better SA have announced...
Social media, push notifications and TV commercials may have taken over as the major marketing tools in the digital age, but some of the old-school marketing methods can still be effective...
Boris Dzhingarov, Issued by Monetary Library 9 Feb 2017
Mass personalisation is not just a buzzword or international trend making waves overseas. It's here and already making its presence felt in the local consumer market. Here's what you need to know...
Gareth Pearson 8 Dec 2016
The world is just not going to stop neither for a single leader nor for groups of nations..?
Naseem Javed 20 Apr 2016
As a strategic direct marketing tool, advanced analytics has the power to revolutionise the South African retail sector. It enables retailers to connect with their customers personally like never before, actively to influence purchase behaviour and drive sales, and to deliver the kind of value that will keep these customers coming back for more...
Gareth Pearson 6 Jul 2015
The festive season is upon us and if your holiday and back to school marketing plans are not yet finalised and ready to be executed, then read on...
Neil Clarence, Issued by Vicinity Media 9 Dec 2014
The topic of advertising of unhealthy foodstuffs to children, and its contribution to obesity and disease amongst the target audience, has been an ongoing debate for years...
Natasha Wright 11 Sep 2014
'NAB Bites' are a semi-formal regular networking sessions from Newspaper Advertising Bureau (NAB), featuring political activists and commentators, academics, economists and business entrepreneurs that will share insights, experiences and offer valuable advice that will be useful to clients, partners and suppliers.
Eastgate Shopping Centre, in Johannesburg, presented Elandspark School in Bedfordview with a donation of R18,356 and four Empisal sewing machines last week, Friday, 14 March 2014.
A recent drive to collect a 1000 new and old school uniforms in the Western Cape proved highly successful, as more than 1500 items of clothing were collected in support of 'MySchool Clothing Day'.
MySchool MyVillage MyPlanet, recently voted as South Africa's coolest fundraising programme, reviews its year's contributions to South Africa's youth during Youth Month. Its initiatives include renovating an old container into an eco-friendly classroom, musical instrument donations to underprivileged schools and to providing radical makeovers for children's homes.
With more and more scrutiny being focused on advertising that is specifically directed to kids, many marketers are hesitant to even consider a through-school marketing program. What they might not realize, however, is that a through-school marketing program directed to moms (versus kids) is one of the most effective ways to build brand awareness and purchase intent for their products.
John Driscoll 21 May 2009