Results for conversational commerce

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How conversational commerce is shaping the future of business
How conversational commerce is shaping the future of businessArticle

While 'conversational commerce' is not a new concept, the phenomenon is gaining momentum, driving innovation and customer experience in an ever-changing e-commerce landscape...

James Bayhack 14 Sep 2020

Harnessing the business power of WhatsApp
Harnessing the business power of WhatsAppArticle

Today, customers demand more than ever before from brands, including fast, personalised, reliable and free two-way communication...

Shaun van Rooyen 5 Feb 2020

Image source: Gallo/Getty.
WhatsApp revolutionising business communicationArticle

Businesses in Africa can't ignore WhatsApp as a potential connection point to customers to revolutionise their user experience...

25 Sep 2019

Godfrey Parkin, CEO of Britefire and of Angaza.
#BizTrends2019: Brand building must become more about customer experienceArticle

CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...

Godfrey Parkin 3 Jan 2019

#BizTrends2019: Top mobile trends for the 2019 consumer
#BizTrends2019: Top mobile trends for the 2019 consumerArticle

"This is not the year of the mobile phone". The African consumer is tired of hearing this...

Lynette Hundermark 18 Dec 2018

Top 10 trends in digital commerce
Top 10 trends in digital commerceArticle

Much has changed since the first products were sold online in the 1990s...

Sandy Shen 16 Oct 2018

The opportunities of "Siri" to brands
The opportunities of "Siri" to brandsArticle

I should be jealous as my husband has a girlfriend called Siri. She helps him with directions, searches for information and plays his favourite music...

Audrey Naidoo 20 Sep 2016

Five ways to win with social media strategy
Five ways to win with social media strategyArticle

There's no correct way to ensure your brand engages successfully with consumers on social media. However, as with most relationships, it's important to keep some key principles in mind like having a grasp of consumer insights, being fluent in internet culture, staying true to the brand and being tech savvy.

12 Sep 2016

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