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6 words to guide you on your B2B content marketing journeyArticle

There are millions of companies buying products and services in SA. While B2B marketing has its own methods, it pays to remember there's a real person making those business decisions. New Media B2B GM Dev Naidoo and Swipe iX MD Leo Redelinghuys talk digitalisation without audience alienation...

Dev Naidoo and Leo Redelinghuys 14 Sep 2020

SME South Africa launches online B2B service marketplace for SMEs
SME South Africa launches online B2B service marketplace for SMEsArticle

SME South Africa, the leading business resource platform for entrepreneurs and small businesses, launched Serv.co.za, a B2B service marketplace...

Issued by 356 Oak Holdings 3 Sep 2020

Who's making a big impression on Biz?
Who's making a big impression on Biz?Article

As Bizcommunity's reputation as a premier global resource for industry news from the African continent increases, so our 600+ Press Office holders and company listings are reaping the benefits...

Issued by Bizcommunity.com 1 Jul 2016

Content marketing does not exist
Content marketing does not existArticle

After 17 years in the internet industry, you get accustomed to the crowds chasing the next latest 'best thing' in digital. It is an industry where people like catchy sayings...

Steve Liversedge 12 Aug 2015

[Content Marketing] Content marketing spend increases globally
[Content Marketing] Content marketing spend increases globallyArticle

The Content Marketing Institute reports that 77% of B2C marketers and 86% of B2B marketers surveyed globally are using content marketing in 2015...

Louise Marsland 17 Jul 2015

The most common error in your online content strategy
The most common error in your online content strategyArticle

Craig Davis said: "We need to stop interrupting what people are interested in and be what people are interested in." I would add in: "where they want to receive information about their interests"...

Dries Badenhorst 9 Feb 2015

[2012 trends] Getting found in 2012
[2012 trends] Getting found in 2012Article

In 2012, businesses will take a more aggressive approach to transforming their marketing efforts and reducing their cost per lead, by focusing more on permission-based, inbound marketing programmes that allow customers to find them.

Lana Hindmarch 27 Jan 2012

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