There are millions of companies buying products and services in SA. While B2B marketing has its own methods, it pays to remember there's a real person making those business decisions. New Media B2B GM Dev Naidoo and Swipe iX MD Leo Redelinghuys talk digitalisation without audience alienation...
Dev Naidoo and Leo Redelinghuys 14 Sep 2020
SME South Africa, the leading business resource platform for entrepreneurs and small businesses, launched Serv.co.za, a B2B service marketplace...
Issued by 356 Oak Holdings 3 Sep 2020
As Bizcommunity's reputation as a premier global resource for industry news from the African continent increases, so our 600+ Press Office holders and company listings are reaping the benefits...
Issued by Bizcommunity.com 1 Jul 2016
After 17 years in the internet industry, you get accustomed to the crowds chasing the next latest 'best thing' in digital. It is an industry where people like catchy sayings...
Steve Liversedge 12 Aug 2015
![[Content Marketing] Content marketing spend increases globally](https://biz-file.com/c/1507/295237-120x120.jpg)
The Content Marketing Institute reports that 77% of B2C marketers and 86% of B2B marketers surveyed globally are using content marketing in 2015...
Louise Marsland 17 Jul 2015
Craig Davis said: "We need to stop interrupting what people are interested in and be what people are interested in." I would add in: "where they want to receive information about their interests"...
Dries Badenhorst 9 Feb 2015
![[2012 trends] Getting found in 2012](https://biz-file.com/c/1201/92585-120x120.jpg)
In 2012, businesses will take a more aggressive approach to transforming their marketing efforts and reducing their cost per lead, by focusing more on permission-based, inbound marketing programmes that allow customers to find them.
Lana Hindmarch 27 Jan 2012