Results for 4Ps of marketing

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Understanding traditional and digital marketing
Understanding traditional and digital marketingArticle

First and foremost, you have to understand what is marketing as it has been known over the years. The first step to understand marketing is by breaking down the 4Ps; Product, Place, Price, and Promotion...

Rirhandzu Shingwenyana 3 days ago

Observations for entrepreneurs...
Observations for entrepreneurs...Article

There are no rules in entrepreneurship. People often wax lyrical around following certain formulae for success and globally, millions of books are sold on the promise of riches. Sure, we can all learn from others, and it is true that successful entrepreneurs are open to learning, but there is no magic formula here.

Mike Vacy-Lyle 13 Nov 2017

Scanrail © –
The role of social in the marketer's mixArticle

It's hard to understand why brands wouldn't be using social for business growth...

Lisa Steingold 23 Jan 2017

Diving over the Digital Edge: Luvuyo Mandela, Nick Terry, Mel Attree, Jason Xenopoulos & Thulani Sibeko
Diving over the Digital Edge: Luvuyo Mandela, Nick Terry, Mel Attree, Jason Xenopoulos & Thulani SibekoArticle

This year's Digital Edge speaker line-up is impressive. We spoke to five of this year's speakers, each inspiring in their own way...

Leigh Andrews 2 Sep 2015

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