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#PulpNonFiction: From cynical crisis capitalism to authentic brand empathy

Bronwyn Williams has observed the ways businesses and brands have responded to the crisis, the one being cynical crisis capitalism and the other, authentic brand empathy...

By Bronwyn Williams 21 Sep 2020

#PulpNonFiction: Lessons from history for the future

Bronwyn Williams reflects on Dan Carlin's The End Is Always Near and Ariel and Will Durant's The Lessons of History and says the choice is ours to learn the lessons of history or to repeat the mistakes of the past...

By Bronwyn Williams 14 Sep 2020

#PulpNonFiction: Beware of permanent solutions for temporary problems

Bronwyn Williams highlights her key learnings in Lionel Shriver's The Mandibles: A Family, 2029-2047 and Edward Snowden's Permanent Record to emphasise that as we submit to further infringements on our privacy, freedom of speech, and freedom of movement in the effort to stop the spread of Covid-19, we must ensure that emergency measures designed to fight a temporary crisis do not become a permanent feature...

By Bronwyn Williams 7 Sep 2020

#PulpNonFiction: If you can't trust yourself, who can you trust?

Referring to Peter Pomerantsev's This Is Not Propaganda: Adventures in the War Against Reality, Bronwyn Williams explains why the only way to regain trust and truth in society is for individuals themselves to realise that the price of freedom of speech and free flowing information is a personal responsibility...

By Bronwyn Williams 31 Aug 2020

#PulpNonFiction: Truth and trash in the circular economy

Rereading Terry Pratchett's, The Truth, Bronwyn Williams was struck by a minor character who reminded her that every messy problem is a business opportunity in disguise and tells us how this side story is playing out in various guises around the world...

By Bronwyn Williams 24 Aug 2020

#PulpNonFiction: Fantasy economics; what if money could grow on trees?

Bronwyn Williams unpacks Douglas Adams', The Hitchhiker's Guide to the Galaxy and shares her thoughts around Modern Monetary Theory and "adopting short-term solutions for long-term problems without giving full consideration to the long-term consequences of those short-term solutions"...

By Bronwyn Williams 17 Aug 2020

#PulpNonFiction: On postalgia, purpose and progress

Bronwyn Williams says we have two choices, between the dangerous and prevalent postalgia, abandoning ourselves to the present or progressing towards the future with purpose...

By Bronwyn Williams 10 Aug 2020

#PulpNonFiction: Stranger than (science) fiction, how to get a head start on the future

In an age where fake news is a stranger to truth, and truth stranger than fiction, Bronwyn Williams provides insights as to why books and their authors are vital to understanding trends...

By Bronwyn Williams 3 Aug 2020

Bronwyn Williams stars in Pulp Non-Fiction on Bizcommunity

Bizcommunity is pleased to announce a regular column by trend consultant, analyst and strategist Bronwyn Williams...

Issued by Bizcommunity.com 30 Jul 2020


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