Faithful to Nature started with an ordinary shopper like you, who just wanted more choice - the choice to shop without leaving a negative impact on our environment. 

Fast forward to today, we’re South Africa’s most established online store for natural, ethical and sustainable living with over 7 000 items to shop from over 500 local brands and free delivery for all orders over R400 nationwide. From our green ingredient policy to our zero tolerance on warehouse waste, we never compromise on the best way to operate sustainably. We believe every shopper should be empowered in their purchasing decisions with access to better-for-you and better-for-the-planet choices to put in your cart. It’s our hope that our fierceness for doing better is contagious - helping people take the first or the next step towards their journey to healthier living.

In May 2021 Faithful to Nature launched their first brick and mortar flagship store in the V&A Waterfront in Cape Town.