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The eighth edition of Scopen’s Public Relations (PR) R Scope study in Spain has found that the average PR budget has increased (Image source: © 123rf Pictured: People in Barcelona)

Part 1: Scopen Spain PR Scope - Budgets have increased

29 Oct 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Source: © 123rf Warc Media’s latest Platform Insights by WARC Media provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape

LinkedIn's advertising bigger than other mid-size social platforms

21 Oct 2025

Warc has revealed insights from the winners of the Cannes Creative Effectiveness Lions 2025 (Image supplied)

Warc: 3 themes from Cannes Lions for commercial success

14 Aug 2025

Source: © 123rf New Warc and TikTok research shows how social and video have changed the way we seek, find and buy

Warc: 3 key opportunities for marketers in the new era of search

31 Jul 2025

Warc signals potential renaissance for programmatic advertising

11 Jul 2025

OOH media globally has had its best year to date, with global OOH spend in 2024 reaching $46.2bn (Image supplied)

Global OOH media hits $46.2bn in its best year to date

30 Jun 2025

Human8 names Tim Nguyen product and innovation manager to further advance insight solutions

Human8 names Tim Nguyen product and innovation manager to further advance insight solutions

Human8 11 Jun 2025

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Key insights from The One Show 2025 you can’t miss

6 Jun 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

3 Media and creative measurement trends from Warc

9 May 2025

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Source: © Sitges Luxury Rentals Scopen has completed the 24th edition of Agency Scope in Spain. It found that Barcelona's agencies have longer relationships than other cities in the country

Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times

20 Feb 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025