#BizTrends2023: Embracing chaos, unpredictability, and complexity in 2023Lebo Madiba unpacks the trends that will help businesses, including creative businesses, persevere through a difficult year | |
#BizTrends2023: The importance of ESG and DEI in 2023Michelle Cave, MD of BrandFundi, examines the importance of ESG and DEI in 2023 | |
Machine_67 x Blackboard Mandela Day campaign develops new creative talentSupplied. One Street At A Time a photograph by Roderick Laka | |
Doing good is good for business: How brand purpose can steer your sustainability journey in Africa - Kantar[Adeola Tejumola] Here's how Kantar will help you authentically solve the value-action gap and guide you along your brand's sustainable transformation journey... | |
#BizUnity: "Nothing unites people like a sense of belonging", One Custom's Paul Geary[Jessica Tennant] Paul Geary, co-founder of One Custom tells us about their work with Laureus Sport For Good South Africa on the recently launched Laureus Supporters' Club and from a customer experience marketing perspective, why it's important that brands nurture relationships with existing customers and harness customer relations to build customer loyalty and goodwill during these uncertain times... | |
#BizUnity: A Citizens in Solidarity movement[Jessica Tennant] The TBWA Group, along with a number of partners and contributors from various media organisations are working with the Solidarity Fund to launch a national campaign. TBWA ECD Carl Willoughby tells us more about their Citizens in Solidarity campaign and why we need to come together as not just an industry but a nation... | |
Is Covid-19 the tipping point for accelerating female leadership in business?Photo by Rebrand Cities from Pexels. | |
Maroefah Smith | [ESG] SaSalutes, an initiative driven by Mediclinic and the Dentsu Aegis Network, is a platform created for the public to share their thank you's with all South Africa's healthcare teams on the frontline every night. |
In the front row: Kamogelo Makhale[Jessica Tennant] Following the announcement of the inaugural IAB SA Front Row winners, announced online during this year's Bookmarks, we interviewed them on what the initiative means to them and what they hope to get out of it... | |
In the front row: Motshidisi Mokoena[Jessica Tennant] Following the announcement of the inaugural IAB SA Front Row winners, announced online during this year's Bookmarks, we interviewed them on what the initiative means to them and what they hope to get out of it... | |
CSI is about giving what you're good at[Jessica Tennant] Mandi Fine of strategic communications consultancy, F/ne Group Global, recently published an article on corporates needing to rethink CSI, talking to the need to change their approach... | |
#CreativeMornings: From homework support group to academic success in KhayelitshaMkaza-Siboto's Creative Mornings talk at AAA School. | |
#EntrepreneurMonth: Chantelle Goliath on her humble beginnings, her road to gloryChantelle Goliath, founder of Milli Distributions. Image supplied. | |
Maroefah Smith | [ESG] Niraj Zaveri and Justin Ebert along with Nomad CEO Glenn Martin have highlighted the unfortunate proposed guns and weapons training for educators in the US in a video. The training is in light of the high rate of mass shootings in the country – especially at high schools. The team set out to create a film that highlights the heartbreaking reality of what the government is asking teachers to do. In a move away from humour or shocking visuals, they simply wanted to tell the truth and deliver the impossible magnitude of having to carry out such a request. Working with Nomad, the team wrote and released the film themselves under the #notinourclass hashtag on Twitter and Instagram, hoping to call attention to the issue and prove that it isn’t a viable solution. The spot aims to inspire viewers in the US to vote for candidates who have a more gun-smart strategy, acknowledging that ‘teachers shouldn’t have to learn how to kill’ to keep school and students safe. |
Maroefah Smith | TBWA and Fort create a piece for MTN for Deaf Awareness MonthTo mark Deaf Awareness Month, MTN enlisted TBWA and Fort to work on a special campaign aimed at highlighting the *130*3272*29# emergency number. TBWA and Fort then produced a special track with Lazarusman, which is only in sign language and has a beat that was produced specifically for deaf people. To add to the visual aesthetics, TBWA and Fort also commissioned well-known photographer Lee Roy Jason, who photographed the photo stills that was attached to the campaign as a whole. |
#Newsmaker: How Georgie Badiel-Liberty is bringing sub-Saharan Africa's water scarcity to the forefront[Juanita Pienaar] International model and activist, Georgie Badiel-Liberty was recently in Cape Town to participate in the Doha Debate and talks to us about the important work she is doing through her foundation to create awareness around the world water crisis... | |
Maroefah Smith | Gorilla, Joe Public United jog to Loeries for a good causeOne School at a Time is Joe Public's non-profit organisation and CSI initiative focused on creating a proper solution for education in South Africa.It currently supports two non-fee-paying township schools, in Soweto and Diepsloot respectively. |
#CSIMonth: How Room 13 and TBWA inspire kids with the arts[Maroefah Smith] Room 13 uses art and creativity to develop and empower underprivileged children by creating a safe place to develop their self-esteem and sense of purpose... | |
#SheSays: How to deal with toxic colleagues and finding your tribePalesa Kgasane, former editor, Between10and5; Robyn Campbell, managing director at HelloFCB+; Emma King, founder and MD at The Friday Street Club; Lani Carstens, group managing and executive director at John Brown Media; Kay Orlandi, strategic partner at 3Verse and Anelde Greeff, one of the directors of SheSays Cape Town. Image credit: SheSays. | |
How marketing with CSR at its heart can change the worldImage source: Gallo/Getty |