In this controversial episode, we talk about the distinction that exists between creative advertising and effective advertising, and what agencies need to do to balance out the pressures of client demands and creative egos. Our conversation explores the challenge of maintaining an artist’s mindset in an environment where clients are expecting advertising that delivers meaningful results, and what can be done to drive a balanced perspective in agencies. We discuss the initiatives that Rory has introduced into Aqua in order to achieve this mindset. An exciting and revealing podcast.

Umlilo concludes his sophomore EP ‘Aluta’ with a music video for fourth single Umzabalazo. The performance art film sees Umlilo reunited with ‘Reciprocity’ collaborators ALV productions and Odendaal Esterhuyse. The music video chronicles the ‘#FeesMustFall’ movement through the lens of two characters who find themselves at opposite spectrum of the South African youth struggle.

"A cop-out" and a "short-term reaction to a crisis" is how analysts have described the government's decision to shield poor and middle-income students from university fee increases.