AUTOMOTIVE Infiniti has Germans in its sights[Henrie Geyser] Nissan is one of the "other" brands running flat-out to catch up to the world-dominating German smart sedan threesome - and with its new seven-model Q50 Infiniti range, it has certainly narrowed the gap... | |
MARKETING & MEDIA [Loeries 2015] Agency expectations with... King James II[Leigh Andrews] In the first iteration of our new feature running until Loeries Creative Week in Durban this August, we find out what Rob McLennan, creative founding partner of King James II, expects... | |
MARKETING & MEDIA No communication = death to CRM[Scott Cundill] Let's face it, CRM is now a buzzword and the space has become cluttered and somewhat over-traded. For CRM to make it to the plateau of productivity, it needs to be properly integrated into customer communication... | |
MARKETING & MEDIA The view of engagement - VDX.tv[Tyler Greer] Unless you've spent the past few months hiding below the fold, you'll be aware that one of the trending topics in digital media is viewability... | |
MARKETING & MEDIA Don't try to tame big data - rather try to leverage smart data[Richard Mullins] Data is one of the most valuable assets any organisation owns today. But much as crude oil needs to be transformed into petroleum to power a motor vehicle, raw big data must first be refined... | |
MARKETING & MEDIA [NewsMaker] Gautham (Gau) Narayanan[Louise Burgers] Net#work BBDO new deputy managing director and regional director for BBDO Africa, Gautham Narayanan is part of a "new generation" of leadership for Net#work BBDO in Africa... | |
MARKETING & MEDIA Put CSI projects on your online radar, Forgood[Leigh Andrews] To help the Corporate Social Investment (CSI) movement grow momentum in the country, we really needed a 'matchmaker' - an online platform that connects people connect with NGOs. The result? Forgood, says CEO Andy Hadfield... | |
MARKETING & MEDIA Is there a rat in your underwear drawer?[John Laurence] Poor brand integration is one of the most common problems we find when testing TV ads with our EEG neuromarketing technology... | |
MARKETING & MEDIA Copywriting essentials for B2C marketing[Jessica Davis] Before you learn about the essential copywriting techniques for B2C marketing, you need to know the exact difference between B2B and B2C marketing... | |
MARKETING & MEDIA [Behind the Selfie] with... Craig Dummett[Leigh Andrews] This week, we find out what's really going on behind the selfie with Craig Dummett, Director of Dummett & Co... | |
HUMAN RESOURCES & MANAGEMENT [BizCareers] Is entrepreneurial flair good or bad? How does my salary compare?[Juliette Attwell] The BizCareers column returns once again and tackles the question of "Where do you see yourself in 10 years?" as well as the issue of salaries for specific job titles... | |
MARKETING & MEDIA Building your dream business team[Harry Welby-Cooke] To understand the meaning and importance of a dream team, use this handy acronym: T E A M - Together Everyone Achieves More... | |
MARKETING & MEDIA Mobile apps lift health mindfulness[Amr Shady] With weight-related complications claiming the lives of around 3.4 million adults annually, demand is rising for thousands of mobile applications used daily to track calories... | |
EDUCATION & TRAINING The human right to a relevant education© Andres Rodriguez – 123RF.com | |
FINANCE & INSURANCE How to choose a bank[Sophie Baker] Now that you've decided to start your own business, you're going to need a bank account for it. Sounds easy, right? Until you realise you have multiple options and no idea which is the best fit for you. Here are some things to consider before you make your decision... | |
MARKETING & MEDIA Avoid the email abyss[Michelle Joubert] A key requirement of the JSE's listing rules is to ensure full and equal public disclosure of information on a real time basis... | |
MARKETING & MEDIA A case history of branding from scratch[Chris Moerdyk] When the printing and manufacturing Paarl Media Group decided to list on the JSE, it started on a journey into what could well have been into the dark unknown of choosing a new name... | |
RETAIL From Christmas to crisis for consumers[Aki Kalliatakis] President Zuma may refer to challenges but as petrol, electricity and food costs go up and wages failed to match inflation, consumers and small businesses had better go into crisis mode.... |