Be afraid... Or maybe not

[Aki Kalliatakis] Despite my cynicism about Halloween being just another opportunity for companies to make more money, when we look at these special days from a marketing perspective, there are a few nice lessons that all businesses can learn.

Breeding conscious consumers at the Spier Secret Festival Conference

[Ruth Cooper] It's no 'secret' that organic, free range and sustainable have been foodie buzzwords for some time now.

Pete Case of Gloo on what it takes to keep winning awards

[Leigh Andrews] You know an agency's got creative juices flowing when it names its Cape Town office 'Gloostad' and its Johannesburg version 'Glooburg'. Find out what makes digital dominator Gloo tick...

Selecting the right CMS platform

[Nick Durrant] A good CMS should save your business time and money, unfortunately knowing which platform is right for you, is not as simple...

Saatchi & Saatchi SA stick their heads above the rest at the Giraffes

[Leigh Andrews] Saatchi & Saatchi SA's social media accounts rang with an air of pride and self-congratulations over the final weekend of October, as they came out tops in Publicis Group's Giraffes Awards...

An integrated approach is the key to successful marketing

[Diane Charton] In today's complex media landscape, brands need a solid mix of traditional and digital media skills from their agencies if they are to achieve the best possible results...

Pendoring withholds Prestige Award

[Danette Breitenbach] This year's Pendoring Awards did not award its Prestige Award and the R50,000, which is given as part of the Award, adding extra competition to the 2015 awards...

Online businesses need to heed POPI

[Anton Vukic] The promulgation of the POPI Act into law will result in severe penalties if an online business does not adequately secure the personal details of its customers stored online...

SA's top food and health writers announced at Galliova Awards

[Jessica Tennant] "The use of modern media and photography to illustrate the process and philosophy is the future." - Luke Dale-Roberts

How Facebook hit 500 million users in two years with localisation

[Ian Henderson] It's no secret that Facebook is a global phenomenon with 1.3 billion active users accounting for almost half of the world's entire internet population of 2.9 billion people...

Q&A with Dave Andrew, FlySafair CEO

[Evan-Lee Courie] FlySafair, the newest domestic air service in South Africa, launched on 16 October 2014. I recently caught up with FlySafair CEO, Dave Andrew, to find out what to expect from the new low-cost airline.

What will SEO look like in the year 2025?

[Boris Dzhingarov] People declare every single month that they've figured out the Google ranking algorithm, but we easily end up missing the obvious thing: things evolve, but basics remain the same...

The Car of the Year race is on!

[Henrie Geyser] The race is on as the 11 finalists head down the main straight towards the chequered flag to decide the winner of the coveted title of 2015 South African Car of the Year.

Using hidden messages to give brand logos some 'Oomph'

[Leigh Andrews] Oomph's infographic, called '40 brand logos with hidden messages', landed in our inboxes last week. Intrigued, I contacted Oomph's marketing executive Jack Reid for more information...

[NewsMaker] Cameron Naidoo; Louis Enslin

[Louise Burgers] A new agency called Three D Radio has launched an interesting advertising concept for cinema audiences in partnership with Ster-Kinekor and Cinemark...

Ebola stories divide people into 'others' and US

[Anton Harber] There was some thoughtful and well-crafted reporting of the outbreak in West Africa and its encroachment into the US, which was mindful of the risks of careless journalism...

20 powerful secrets of persuasion

[James Hurford] Your ability to persuade and influence people - to get them to understand, accept and act upon your ideas - is crucial to your success...