MARKETING & MEDIA What's this ad doing here?[Rolf Akermann] We have all been stunned by seeing an advertisement in an environment that we do not think is right for the brand. I was shocked when seeing a canned food brand (I'll not mention the name as I'll have the agency, media planner and client on my back in a tick) advertised on the DStv Super Sport 2 channel at 4pm during a cricket match on Sunday, 9 December. As a big brand, I am familiar with it and could not fathom why the client / agency would be advertising during a cricket on a DStv channel. | |
MARKETING & MEDIA The SABC is alive with the sound of telephones[Chris Moerdyk] The thought occurred to me the other day when I was reading about the pathos of the national broadcaster canning a programme because the ANC wasn't invited, that good old aunty SABC is partially alive to the sound of cell phones and landlines. | |
MARKETING & MEDIA SABC trying to be impartial?[Rod Baker] NEWSWATCH: IOL reports that editorial control of all talk shows that deal with politics and governance have been subordinated to news and current affairs, apparently to "ensure SABC policies on objectivity, accuracy, fairness, impartiality and balance are adhered to". Meanwhile, the Metro FM show on Mangaung has been aired - with all parties present, reports Mail & Guardian. Not all the listeners were totally won over, it seems. | |
LIFESTYLE & ENTERTAINMENT Easy fruit cake - fruity, boozy and ready for Christmas![Nina Timm] Your fruit cake should have been baked by now and you should be feeding it with brandy every week! Well, maybe if you were Julia Child or your great granny, yes, but hey, we live in the real world, which is pretty hurried and fast at the moment. With this easy fruit cake recipe, you can make your fruit cake with not much effort and with a drizzle of your favourite brandy every week or so, your fruit cake will be perfect by Christmas! | |
LIFESTYLE & ENTERTAINMENT Beer... The final frontier[Kershin Padayachee] Let's face it, our golden friend has long been the subject of harsh words and, as a result, been dealt a bad rap. Think about that for a sec... Do the terms beer belly or beer goggles ring any bells? Still not convinced? Pop round the Bascule Bar and observe as the local whisky quaffing chaps sneer at your humble order of a cold one. | |
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papa douglas shilubane | [Sport] SBE marketing has entered into an agreement with Kappa South Africa, to market and distribute the Kappa apparel to universities, Sports academies, Professional and semi-professional teams. |
LIFESTYLE & ENTERTAINMENT Steve Aoki's Thunder City cakefest[Justin Williams] Take an international electro-thrash icon, another highly rated international up-and-coming DJ, several of South Africa's most esteemed and notorious EDM (electronic dance music) artists, well over 2000 eager fans and put them all into a massive hangar. This was the tantalising recipe for Steve Aoki's memorable Thunder City leg of his South African tour. | |
Jannie Cantrell | [Marketing & Media] | [Funny Business] Tech support[Rico Schacherl] |
MARKETING & MEDIA Know what makes your brand succeed - or not[Thomas Oosthuizen] In a Forbes article of 5 November, it is reported that recent consumer reviews in the US and Europe found that the number of people who claim they will buy the next device from Apple, has dropped to levels lower that in 2009. A lack of recent innovation in new products is cited as the main reason for this. | [Funny Business] Music hold[Rico Schacherl] |
TOURISM, TRAVEL & HOSPITALITY Ahoy there! All aboard the big Blu[Brian Berkman] Positioned on a promontory in Granger Bay made from reclaimed land, the Radisson Blu Hotel, Waterfront gives the impression of being an ocean liner. You will hear and smell the sea throughout your stay and, if you're in one of the sea-facing rooms, the sea views are seriously spectacular. | |
MARKETING & MEDIA Who murdered effective human billboards?[Rose Setshoge] If your human billboard (HB) campaign lacks creativity, interactivity, research and most importantly strategy, then don't spend a cent of your marketing budget on this medium as in addition you'll waste effort, time and contribute to the population of killers. I'm not talking about handing out leaflets or waving and smiling interactivity but HBs should have some basic brand knowledge such as benefits, target market, few if not all key selling points in addition to interpersonal skills. | |
MARKETING & MEDIA Political interference at the SABC? Surely not[Rod Baker] NEWSWATCH: An anonymous letter addressed to the SABC board and acting head of news Jimi Matthews alleges there is political interference in the organisation, reports Mail & Guardian. Meanwhile, it seems ANC members have taken to social media to comment on issues, and sometimes trash those they don't like, reports Times Live, while Politics Web reports on the Star having to apologise for a Zille headline, and Andrew Donaldson has a maths lesson for you; no cheating, and have those calculators ready. | |
LIFESTYLE & ENTERTAINMENT Ignite the imagination[Daniel Dercksen] If there's one thing that animation films do exceptionally well, it's igniting the imagination and with the out-of-this-world Rise Of The Guardians the mind explodes! | |
LIFESTYLE & ENTERTAINMENT Soul Of Fire[Eugene Yiga] Singer Zanne Stapelberg and pianist Kathleen Tagg are set to release the first CD under their own names at Cape Town's Fugard Theatre. Entitled "Soul Of Fire", the event features an impressive line-up of other musicians (violinist Piet de Beer, bassist Charles Lazar, percussionist Joseph Avergel) and celebrates music from Latin America and Spain. | |
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AUTOMOTIVE Honda gives CR-V added market traction[Henrie Geyser] The mainstay of Honda's model fleet in South Africa, its popular CR-V, has just been unwrapped in its fancy new fourth generation guise that comes to the market in six derivatives offering the choice of front-wheel-drive and all-wheel-drive models, three engine options and four specification levels. | |
MARKETING & MEDIA Media Awards 2012: Never a dull moment[Gill Moodie] The looming Mangaung conference meant that ANC politics was THE big story of 2012 while the news hounds were kept very, very busy covering tumultuous events such as the numerous service-delivery and wage protests throughout the country and the Marikana massacre. |