Juicing it up with Barbie and Hot Wheels

Quali Kids, the latest addition to the short life juice market, is available under licence from Mattel as the popular Barbie Island Princess for girls and Hot Wheels for boys brands. The 6% fruit juice beverage, available in two flavours, Apple and Blackcurrant, is packaged in convenient 250ml lunchbox sized bottles. Fitted with a colourful spill-proof lid, the Barbie range comes in pink-tinted bottles while the Hot Wheels selection are available in blue-tinted bottles. "Quali Kids was launched to fill a gap in the short life juice market for a character licensed ... product aimed at children, from an established brand such as Quali. ...[W]ell-recognised icons such as Barbie and Hot Wheels was the ideal fit to take the product to market," says Stephanie Hoy, Quali Juice Brand Manager. Quali Kids will form part of the Quali Juice range from The Real Beverage Company and is available at major retailers nationally at a recommended selling price of R3.99.