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Revitalising Lexus pays off
During the first full year of the implementation of its revitalisation plan, Lexus has sold more than 1.5 times the number they have recorded during the past 11 years. In the years since 1993 Lexus sold only 1,782 new vehicles in South Africa. During the rebranding first year this figure escalated to 3,006 (250.6 vehicles per month). Read the full article on Bizcommunity.com's motoring section here.
