What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Regal sales for regal whiskey
Chivas Regal 12, premium blend Scotch whiskey, recently for the first time ever, reached annual sales of 4 million 9 litre cases, which translates to more than one bottle per second, 24 hours a day, 365 days a year. Distilled in Speyside, the ‘heart of whiskey', Chivas Regal is enjoyed in over 200 countries worldwide. Chivas Regal is produced and marketed by Chivas Brothers, the Scotch whiskey arm of group Pernod Ricard.
