Gagasi billboard engages across media

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The new billboard campaign of Gagasi 99.5 shows the faces of the breakfast show DJs but, as one of them is missing, listeners are asked to enter a competition to name the missing person. Gagasi 99.5 MD Chris Meyiwa says the feedback from the public regarding the billboard so far has shown the extent to which people are attached to the station. "We have been getting calls and emails from people in other parts of KZN requesting that we also put the billboard in their areas. Now we are taking the outdoor environment to another level by actually engaging the listener in the way we present the brand by bringing all elements together, on-air, online, the billboard and the listener."