Brand Hooligans experiential marketing conference

The Brand Hooligans experiential marketing conference will be held in Cape Town 27-28 October 2010 at the Steenberg Wine Estate. This year's theme is Fantasy Reality, which promises to be a practical, as well as theoretical, journey through the art of how successful brands like Apple and Coca-Cola, tap into the world of fantasy to manipulate popular culture and create cult icons. Delegates get exclusive membership to its new book club, which offers a series of free books and videos for the following year. Go to www.brandhooligans.co.za for more.