Limited editions, unlimited flavour

Fore Good has launched three new limited edition Pringles flavours that includes Dill & Sour Cream, BBQ Steak and Light Mediterranean Salsa. Jason Frichol, chief brand activist for the Fore Good Group says: “The Pringles brand has introduced these three new innovative flavours ... to excite consumers and ensure the brand is always ahead of the innovation when it comes to addressing consumer taste profiles.” The cornerstone of the launch is to encourage consumers to sample the new flavours as well as prove that the brand is constantly creating original tastes that reaffirm its quality traits to retailers and consumers. The Dill & Sour Cream and the BBQ Steak will be available nationally while the Mediterranean Salsa will only be available in Gauteng. All three new flavours will be packaged in the original Pringles can and are already available in-stores for around R19.99.