MMA partners in mobile ad research initiative

NEW YORK, LONDON, SINGAPORE & SAO PAULO: The Mobile Marketing Association announced earlier this week that it has formed an agreement with Aeneas Strategy Consulting and Management to participate in, guide and support its mobile advertising research project, conducted in collaboration with MSearchGroove and EverySingleOneOfUs. The agreement lays the foundation for an ongoing research partnership between the two organisations which will begin with a study of mobile advertising in the UK and plans to extend from there to other national mobile advertising markets in Europe.