How does business intelligence work?

How does the small to medium business owner gauge the relevance of information management tools for their organisation without racking up potentially costly bills? This is a question which Synergy Business Intelligence (BI) sets out to solve with the release of its free e-booklet ‘Making Business Intelligence work for you', available from www.synergy.co.za. Explains Christo Bredenkamp, Synergy BI MD, “... [I]t is our intention to introduce the concepts and benefits of BI, as well as to highlight some potential pitfalls of a BI implementation to the company owner who is looking to improve decision-making with the support of tools that cut through the clutter.”