Wrapping it up with Hunter's

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Hunter's recently seized the gap in the Mother City, using the screens around Green Point's 2010 soccer stadium to brand its ciders. “Everybody's watching this space,” says Hunter's brand manager Lindiwe Gumede, “so we thought we'd make the most of the opportunity.” The highly visible screens that mark the prime site under construction are seen by passing motorists, as well as by shoppers visiting the area's popular week-end outdoor market.