Mobile ringtone campaign during Euro 2008

Puma's mobile ringtone campaign “Together Everywhere” aims to connect fans during Euro 2008. When a team scores a goal, their supporters' phones ring with their favourite team's chant or national anthem. Fans are also automatically connected to 10 of their pre-selected fellow supporters so that they can celebrate together. Euro 2008 stars including Alexander Frei (Switzerland), Nicolas Anelka (France) and Freddie Ljungberg (Sweden) introduce these conference calls with a special welcome message. The call is free and lasts for a minute. Supporters gain access to the programme through tags that come with Puma's new v1.08 Tricks boot and by visiting www.pumafootball.com. The ringtones of country-specific chants and anthems are downloaded and automatically activated. The campaign runs until the end of the championships and is available in Austria, Czech Republic, France, Germany., Greece, Italy, Netherlands, Poland, Portugal, Spain, Sweden, Switzerland and the UK.