Unwired mag rebrands

Digital lifestyle magazine Unwired will be known as Digital Life from November 2007, the name change corresponding to the brand consolidation ITWeb is doing across its growing consumer portfolio. The title will be more clearly identified as a sister vehicle to the MyDigitalLife social networking website and next year's My Life In Digital expo in April, which will showcase all the latest and greatest digital lifestyle technologies on the market. “Although we've been getting really positive feedback about the magazine from clients and readers alike, one criticism that comes up is that the name doesn't really make it clear what we're all about,” says editor Jon Tullett.