Revving up reader interaction

www.wheels24.co.za is intent on taking South African car lovers on the ride of their lives with super-charged new site content and features. According to Nic van den Bergh, Wheels24 channel manager, the core content innovations all feature a “striking” increase in reader interactivity, allowing visitors to engage with content and journalists, and even to participate in content creation. “Gone are the days of the idle, slavishly accepting online reader,” he says. “The growth of Web 2.0-style interactive applications and the uptake of broadband are driving a new kind of experience. Readers want to interact with their brands, and this has inspired and enabled us to take our offering to the next level.”