New sugar-free musk gum

Stimorol has launched South Africa's first sugar-free, musk-flavoured chewing gum: Stimorol Musk. “As a flavour, musk is unique to South Africa but until now, musk-flavoured chewing gum hasn't be available in a sugar-free offering,” says Kirstin Stapelberg, brand manager, chewing gum. The sugar-free market is booming, on both a global and local scale, as consumers are becoming more health conscious. In South Africa alone, sugar-free gum constitutes 78% of the chewing gum market. The release of Stimorol Musk follows hot on the heels of the launch of Stimorol Green Apple and Stimorol Watermelon in October last year. In just six months, these two flavours have catapulted into the top 20 selling SKUs.