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A touch of indulgence
Bakers and Pyotts recently launched their 2006 Celebrate! Range of biscuit products, themed for the festive season in packaging designed by Paton Tuper. "The combination of innovative new products, value-added offerings as well as the exciting gifting range, with its definite African feel, offers consumers massive choice for the holiday season. The launch is being supported by innovative in-store elements, which extend the celebration theme and is aimed at peaking consumer interest in the range," comments Sarah Band, project leader - Christmas.
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