New bottle, label design for Johnnie Walker Red Label

Moving away from the iconic square bottle shape of Johnnie Walker Red Label, designed by Alexander Walker in 1860 to allow for safer shipping, the bottle has received its first redesign in a decade. Slicker, sharper, more masculine finishes of the new bottle's chamfered corners bring it in line with the company's other variants. Increased bottle height, double collar neck profile and a higher quality Striding Man logo contribute towards a sleeker, more elegant design.