New head of trade marketing at Jacaranda

As from 11 April 2011, Jenny Griesel will be heading up trade marketing at Jacaranda 94.2. This function, which used to form part of the station's commercial sales division, was recently incorporated into a consolidated marketing role with both consumer and trade components. Griesel, joined Jacaranda 94.2 in June 2010 as marketing manager and has worked on numerous successful projects, including Sisters With Blisters, the Rhino Telethon, updating the station's corporate identity and the Just Plain Breakfast campaign.