Direct coupon campaign

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TLC washroom advertising is installing Tear-Off Frames, coupon-dispensing frames in washrooms across 20 shopping malls nationally, as a brand extension to its standard washroom frames. It is kicking off with two conception products, Pregnacare and Wellman, offering R10 discount on the purchase of the products at Clicks pharmacies within each mall. "This affords clients the opportunity of measurability throughout the campaign while driving sales," says Brett Tucker, TLC's national sales manager.