FMCG In brief South Africa

New branding for Vesuvio olive oil

As one of South Africa's largest extra virgin olive oil producers, Vesuvio Estates has launched its Superior Quality Extra Virgin Olive Oil, a 100% natural, cold extracted oil, endorsed by The Heart Foundation. In line with international and South African label trends and to further support its recently achieved Superior Quality Status, acknowledge its 2010 South African "Gold Awards" and International "Best in the World Award," the product has just undergone an exciting new bottle and label design transformation. See website for further details - www.vesuvioestates.co.za.

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