Marketing & Media

Dirt World Cup took place in June. With Band Aid you will get better results.

The 3rd SA Woman reached the summit of Mount Everest in May. Band Aid shows that using their product can get you better and able to carry on.

With talk about the alcohol ad ban making news, Mozzie cabs suggest you use their service to get home safely on nights out.

Violence against children in society is always a hot topic in newspapers. This pro active charity advert was made to highlight the fight against violence and exposure to children in society.

The Rand plummeted to record lows and Zuma denied being responsible. Nutcase Helmets created this clever ad to promote their product.

The Kasier Chiefs where congratulated on their win by IWISA Super Maize.

The Gupta lavish wedding ceremony, high profile name dropping incident, and the controversial Waterkloof Airport landing made news headlines. Masterlock proposed the Gupta’s use their product next time to keep their secrets safe.

SAFA has been rocked by scandals involving match fixing, reported instances of maladministration and mismanagement. Masterlock suggested SAFA use their product to keep their secrets safe.

Benni MacCarthy, SA’s most successful soccer player made news headlines when he announced his retirement in June. McCarthy cars used a play on words to illustrate that their cars don’t retire.

A Typo put the Miss Canada Crown on the wrong head. Waltons suggests using their correction fluid to edit the mistake.

There are many local positive news stories in South Africa. Eveready chose their favourites in an ad that amplifies positive news and the Eveready brand.

Information came to light in June about the state of Eskom’s power stations. They strongly denied using load shedding as a way to take pressure off the grid. Masterlock suggested Eskom use their product to keep their secrets safe.

In 2010, Michael Douglas was diagnosed with throat cancer. In June this year Michael Douglas made a shocking statement saying that his throat cancer was caused by Oral Sex.

A poll conducted on the TimesLive website showed that 59.4% of people believe SA women should be allowed to walk around topless. Bio Bust used the opportunity to promote their product.

With blackouts looming this winter, Koo used the newsworthy opportunity to show how versatile their product is and can be stored and prepared without any electricity.