Climate change has become a hot topic of discussion. SUBARU created an advert to promote their vehicle can be driven in any terrain and any weather conditions.
Chris Brown made headlines once again in May when he was accused of being involved in a Hit and Run accident. Musica created this clever ad to promote Chris’s new CD which was available in stores.
Bieber Fever hit South Africa when the international pop star arrived for his sold out concerts in May. Red Square used the opportunity to promote their waterproof mascara.
Service delivery protests have been making headlines. Toyota used the opportunity to promote the versatility of the Land Cruiser and suggested taking it off road to bypass the road closures.
With the announcement of the Springbok team for the Incoming Series in June 2013, a lot of news coverage was focused around the amount of Bulls players in the team. Vodacom, sponsors of the Bulls, used the opportunity to create this smart advert.
In May 2013 the Guptagate saga took the country by storm and dominated news headlines for weeks. South Africans were kept captivated by the news of the lavish wedding ceremony, high profile name-dropping incidents, and the controversial Waterkloof Airport landing. Rate Ster-Kinekor's entry into The Times Press Challenge.
50 Shades of Grey, the book that rocketed to fame because of its erotic storyline, received significant media attention. Rate L’Oreal's entry in The Times Press Challenge.