Dina does it again - 18 Mar 2013[Rod Baker: Content Director] Communications Minister Dina Pule was in hot water just a while ago when it was learned that her lover had benefited from the ICT Indaba sponsorship. Now she appears to have done it again... read more SA’s best-liked ads – we like our food! - 11 Mar 2013[Rod Baker: Content Director] Millward Brown SA has announced the Best Liked Ads of 2012 and it seems that we like our food, and that poses the question: Are our tastes changing when it comes to advertising? Are we obsessed with our stomachs? Nearly half the nation's favourite TV commercials in 2012 were for quick-service restaurant and fast-food chains. Back to one of SA's longest-running soapies... well, the script for one, anyway - the latest goings-on at the SABC, where the board chairperson and his deputy have resigned. read more A last look at Design Indaba - 4 Mar 2013[Rod Baker: Content Director] Today sees another pair of Terry Levin's report-backs on Design Indaba, in which she shows how David Adjaye is shining the light, and you can read the second part of Design in context. On the youth marketing front, Veli Dlamini reckons that youth marketing needs to be practical not theoretical. As he says, when people love a brand's personality, price becomes the last thing they focus on when buying a product. read more Argus & Sons… Coming back home? - 25 Feb 2013[Rod Baker: Content Director] Foreign direct investment is good, right? Not always... Chris Moerdyk looks back on what happened when the Irish took over a major South African media group and basically... read more When a brand goes around the bend… - 18 Feb 2013[Rod Baker: Content Director] ... and not in a nice way... read more Can an advertising campaign stop rape? - 11 Feb 2013[Rod Baker: Content Director] The brutal rape and murder of Anene Booysen in Bredasdorp has rightly enraged the nation, and in the forefront of our minds is: How can this scourge be curbed? Gail Schimmel is equally outraged, but asks: Can an advertising campaign stop rape? So you launched your website a while back... now Subhash Chandra asks how it has changed and suggests some ways in which you can make your website work. read more Oppelt to take over at Sunday Times - 4 Feb 2013[Rod Baker: Content Director] Phylicia Oppelt is taking over the reins as editor of Sunday Times, and will become the first female editor in the 107-year history of the newspaper. Just reward for a long and impressive career. read more It's good to plan ahead - 4 Feb 2013[Evan-Lee Courie @evan1985] Things are pretty much back to normal once again in the office. While many of us may already have our agendas set for the new year, there's always that one industry event that we may have overlooked. read more Malls, mobile, traits marketers need, and walking the talk - 28 Jan 2013[Rod Baker: Content Director] Our three trends pieces today see Doug Mayne looking at how malls are set to 'mobilise' consumers like never before, Kevin Bassett looking at how you can metamorphasise mobile marketing this year, and Thomas Oosthuizen reckons it's not trends that matter, it's the traits marketers need! On the subject of recessions, Dr Frances Wright says that while companies usually look at cutting their marketing budgets in recessionary times, it's the very time when companies should rather walk the talk and communicate about the product or service to a target market and establish effective distribution channels. read more More trends to watch this year - 21 Jan 2013[Rod Baker: Content Director] In our first 2013 Trends feature today Gerry Costa looks at the heart of African marketing and, looking at what is required to formulate Afro-centric marketing strategies that can succeed, gives his views on what we can expect in 2013. Matona Sakupwanya then takes a look at how radio is raising the volume. The media, she says, has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution. read more Looking at the trends in 2013 - 14 Jan 2013[Rod Baker: Content Director] Top of our offering today is the launch of our Biz Trends Report 2013 from top players in the advertising, marketing, media and retail industries. We have all just come out of a tough year, but what does 2013 hold for us? See what some of the industry players reckon will lead the way in 2013 - and please add your comments. read more 2013: A year of opportunities - 7 Jan 2013[Rod Baker: Content Director] Welcome back to all our readers, clients, contributors and an early welcome to all our future readers, clients, and contributors. The end-of-year period last year was extremely quiet, but we have been busy... searching out and loading what news we think you will want to know, and also taking a look back to 2012... read more Thank you for your support in 2012 - 18 Dec 2012[Rod Baker: Content Director] Today sees our last newsletters for 2012, with the first of our newsletters for 2013 to be published on 7 January, but we will keep on updating the news over the festive season. We'd like to take this opportunity to thank you all for your continued support; our subscribers across all our portals continue to grow; our marketing subscribers are now closing in on 147,000 and across all of our portals, we are closing in on 390,000, and for that we thank you. We want to wish all of you a very enjoyable end-of-year break and - assuming the world doesn't end on Friday (You've heard about the predictions around the Mayan calendar, right?) - we wish you a highly successful 2013. All the best from the Bizcommunity team. read more Media 2012: Never a dull moment - 10 Dec 2012[Rod Baker: Content Director] There's a Chinese curse that goes something along the lines of "May you live in interesting times", and 2012 has certainly been that for the media industry in South Africa. As Gill Moodie writes, 2012 hasn't had a dull moment. Surf's up... read more Sports Illustrated to close - 3 Dec 2012[Rod Baker: Content Director] It's always sad news when magazines close, in this case, it's Sports Illustrated, as reported by Gill Moodie in a Bizcommunity.com exclusive. The magazine is the latest in a series of publications that have been closed, with the tough trading conditions and intense competition from other media - and publications - taking their toll. To the staff, our best wishes. Janine Lazarus takes a look at dirty words, namely "Nkandlagate", "Zumaville" and "compound" and an advert that was banned even before being flighted. read more |
