Marketing & Media trends
Industry trends
Latest showcases
#BizTrends2020: Disrupting legacy African payments - going digital
A country's payments system is probably not the first thing we think of when we think about the challenge of economic development. But payments are key to the bottom-up economic growth urgently needed...
Murray Gardiner 17 Jan 2020
#BizTrends2020: Bright future for luxury brands in Africa
With strong economic growth, increased affluence and a growing population that is forecast to double by 2050, the continent holds strong potential for luxury brands...
Alain Dos Santos 10 Jan 2020
#BizTrends2020: The future of retailing in sub-Saharan Africa
Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's population will surpass that of China. The way consumers shop in the region is ever-changing...
Christele Chokossa 8 Jan 2020
#BizTrends2020: Africa's double-edged consumer demand
Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...
Ailsa Wingfield 6 Jan 2020
#AfricaMonth: Why Africa is primed for prestige beauty growth
Overseeing multi-ethnic innovation for Estée Lauder Companies, Susan Akkad is no stranger to the concept of 'inclusive beauty'...
Lauren Hartzenberg 31 May 2019
#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business
Africa has been a rich source of artistic inspiration for many parts of the world for centuries, but what's changing now is that Afrocentric culture is being spearheaded by the sons and daughters of the African continent...
Lauren Hartzenberg 29 May 2019
Retail marketing and point of purchase trends for 2019
Frank Mayer and Associates, Inc.'s company thought leaders are peeking into their crystal balls to predict what the coming 365 days have in store for the retail and point-of-purchase industries...
Leo Van De Polder 28 Feb 2019
Is your product packaging the 'whole package'? 4 unboxing trends for 2019
Who cares what it looks like on the outside when it's what's on the inside that counts, right? Wrong! At least when it comes to product packaging, that is...
Daniella Shapiro 18 Feb 2019
#BizTrends2019: The future of flavour innovation
The global food and beverage space is bubbling over with creativity and innovation, with an eager audience of brave consumers with bold taste eager to sample the next big thing...
Lauren Hartzenberg 31 Jan 2019
#BizTrends2019: Shop defines 6 trends shaping the future of retail
Technology and changing customer demographics have set a new stage for retail. Success today is defined by the ability to keep up, or get out in front of, trends that are driving consumer purchases...
Leo Van De Polder 30 Jan 2019
#BizTrends2019: 2019, a definitive year in FMCG
IRI's Marylee Townshend predicts 7 trends that will influence the future of FMCG...
Marylee Townshend 29 Jan 2019
#BizTrends2019: Single-use plastic, circular economy, ethical supply chains and climate action to drive retail in 2019
More than ever before, in 2018 we saw sustainability playing a major role in shaping trends in the retail sector...
Feroz Koor 25 Jan 2019
#BizTrends2019: Key trends in wellness and ethical retail for 2019
The focus of innovation in the conscious consumption space is certainly not trend based. The environmental and health issues facing the planet are so pressing...
Robyn Smith 24 Jan 2019
#BizTrends2019: Payments, engagement, partnership - African retail trends for 2019
With two key retail periods - Black Friday and festive season - now behind us, retailers are looking for new ways to increase revenue, grow market share, and boost profits...
Mark Schech 22 Jan 2019
#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience
Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...
Ailsa Wingfield 14 Jan 2019
#GoogleRetail: No room for silos in omnichannel retail
We're in living in an omnichannel world. We use a number of different paths to get to the products, info and services that we want. Search has become intuitive...
Lauren Hartzenberg 6 Nov 2018
#ECMA18: It's not an apocalypse, it's a retail revolution
As store closures continue across the globe, we're witnessing the demise of physical retail as we know it...
Lauren Hartzenberg 26 Mar 2018
#BizTrends2018: The new rules of retail
If you're searching for proof that retail as we know it is changing, look no further than Shanghai's 24-hour, unstaffed, self-driving grocery store...
Lauren Hartzenberg 29 Jan 2018
#BizTrends2018: Connecting with ever-connected, ever-younger African consumers
With the largest 'youth bulge' in the world, the future of Africa is young, dynamic, determined. No one can afford to ignore the youth in Africa and the local and global business community needs to prepare for the ever-connected, younger generations...
Nicola Cooper 10 Jan 2018
#BizTrends2018: Top mobile trends for the 2018 consumer
Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...
Lynette Hundermark 8 Jan 2018
#BizTrends2018: The in-store experience - an opportunity for brands
How many times do you go to the shop for only one item and land up buying a number of products? The in-store experience is a valuable opportunity for retailers to build brand loyalty...
Caroline Currie 8 Jan 2018
![[2013 trends] Africa's dynamic markets](https://biz-file.com/c/1301/123277-120x120.gif)
[2013 trends] Africa's dynamic markets
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
![[2013 trends] Out-of-the-box branding](https://biz-file.com/c/1301/123264-120x120.gif)
[2013 trends] Out-of-the-box branding
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
![[2013 trends] Africa poised for a great future](https://biz-file.com/c/1301/123186-120x120.gif)
[2013 trends] Africa poised for a great future
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
Nandkishor Buty 30 Jan 2013
![[2013 trends] Africa finding its own solutions using mobile tech](https://biz-file.com/c/1301/122780-120x120.gif)
[2013 trends] Africa finding its own solutions using mobile tech
There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
Dr KF Lai 25 Jan 2013
![[2013 trends] Mobile money to give SoLoMo a kick in the pants?](https://biz-file.com/c/1301/122583-120x120.gif)
[2013 trends] Mobile money to give SoLoMo a kick in the pants?
SoLoMo: the glorious intersection of social, location and mobile that was going to superpower hyperlocal search and prove to be the holy grail, allowing retailers and other businesses to attract an army of smartphone-wielding customers. Pretty exciting stuff, especially during an economic downturn, right? In my opinion, quite the contrary.
Vanessa Clark 23 Jan 2013
![[2011 trends] It's a Wild. Wired. Wellthy. World!](https://biz-file.com/c/1101/64728-120x120.jpg)
[2011 trends] It's a Wild. Wired. Wellthy. World!
The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011.
Gisèle Wertheim Aymés 18 Jan 2011
![[2011 trends] A year of hard work for brands](https://biz-file.com/c/1101/64651-120x120.jpg)
[2011 trends] A year of hard work for brands
If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011.
Janice Spark 17 Jan 2011