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Never let a good crisis go to waste

Covid-19 brought a storm of surprising business conditions in South Africa - not only for the local media, but for public relations practitioners as well...

By Cindy Preller 6 Oct 2020

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The power of the hashtag for social impact marketing

Rirhandzu Shingwenyana, marketing coordinator at Sadmon, looks at the impact of hashtags in driving positive change...

By Rirhandzu Shingwenyana 28 Sep 2020

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Black community targeted ad campaigns must be awarded to ad agencies that understand that market

John Akinribido, founder and CEO of CMG Marketing Communications unpacks the Clicks ad campaign which has recently caused so much controversy and repercussion across South Africa...

By John Akinribido 25 Sep 2020

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We are still a nation at war with ourselves, even if we don't like to admit it

Ian Fuhr, founder of The Hatch Institute writes that as a nation (and as businesses) we still skirt around the issues of systemic racism, and the result is internal business issues that spill out into communities through poorly conceived advertising, job descriptions, messaging and even customer service...

By Ian Fuhr 22 Sep 2020

#BizUnity: "Nothing unites people like a sense of belonging", One Custom's Paul Geary
#BizUnity: "Nothing unites people like a sense of belonging", One Custom's Paul Geary

Paul Geary, co-founder of One Custom tells us about their work with Laureus Sport For Good South Africa on the recently launched Laureus Supporters' Club and from a customer experience marketing perspective, why it's important that brands nurture relationships with existing customers and harness customer relations to build customer loyalty and goodwill during these uncertain times...

By Jessica Tennant 11 Sep 2020

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Preparing your brand for the female consumer of 2030

Nicky Brand, senior business consultant at Acceleration writes that the women of 2030 will not be stereotyped and elaborates on research from Wunderman Thompson which identifies five emerging female archetypes for the modern marketer to consider...

By Nicky Brand 4 Sep 2020

WATCH: Investec's Ingrid Booth and Ann Muthuma on the value of content marketing
WATCH: Investec's Ingrid Booth and Ann Muthuma on the value of content marketing

In conversation with Investec's lead digital content producer, Ingrid Booth and head of Marketing, Corporate & Institutional Banking, Ann Muthuma around the value of content marketing and the evolving role of content or media in the marketing function within Investec and the greater industry...

By Jessica Tennant 3 Sep 2020

#OrchidsandOnions: Making the right noises
#OrchidsandOnions: Making the right noises

City of Cape Town campaign highlights gender-based violence; KFC gets recipe wrong with senseless suspension of famous 'finger lickin' good' slogan...

By Brendan Seery 1 Sep 2020

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Digital accessibility and why it matters

"Accessibility" in the digital space means that digital platforms, like websites, mobile apps, social channels and PDFs, should be readable, operable and functional to all users - especially people with disabilities...

By Tasneem Cassim 1 Sep 2020

Keri-Leigh Paschal, executive trustee of social impact organisation Nation Builder.
#WomensMonth: Nation Builder's Keri-Leigh Paschal; 'We need supportive men to walk alongside us'

Keri-Leigh Paschal, executive trustee of social impact organisation Nation Builder, shares what drives her passion for social impact development and how she thinks that even though we are consciously looking to support one another as women, we need supportive men to walk alongside us...

By Juanita Pienaar 28 Aug 2020

Sherlin Barends returns to Kfm Mornings after emotional on-air revelation
Sherlin Barends returns to Kfm Mornings after emotional on-air revelation

Kfm's Sherlin Barends talks to us about being back on air after she revealed last week that she had to take a break to deal with mental health issues...

By Juanita Pienaar 25 Aug 2020

#Newsmaker: Jacaranda FM's Deirdre King; "Radio has been gifted a unique opportunity to reinvent itself"
#Newsmaker: Jacaranda FM's Deirdre King; "Radio has been gifted a unique opportunity to reinvent itself"

Deirdre King, newly appointed MD at Jacaranda FM says it's critical for brands to demonstrate heart and that we ought to surround ourselves or build a team of people who will not allow a virus dictate how they run their business or do their job...

By Jessica Tennant 17 Aug 2020

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Beyond the hype: How brands can take concrete steps to support the Black community

Ali Diallo, founder at United Global Alliance (or United), an American impact group and technology venture studio comments on the civil unrest in the US and lists concrete steps how American brands can show support to the Black community...

By Ali Diallo 14 Aug 2020

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Why brands need to be more inclusive

Marketing and brand communications enthusiast, Khangelani Dziba writes about the recent debate sparked by the Nikon influencer marketing campaign and how brands need to ensure that their strategies include more diversity, more transformation and more inclusion...

By Khangelani Dziba 6 Aug 2020

#BizUnity: How The Insider SA is expressing an appreciation of ubuntu
#BizUnity: How The Insider SA is expressing an appreciation of ubuntu

Patience Stevens, producer of The Insider SA tells us how the show was conceived, how they managed to shoot during lockdown and the importance of it launching during the pandemic...

By Juanita Pienaar 24 Jul 2020

#BizUnity: A Citizens in Solidarity movement
#BizUnity: A Citizens in Solidarity movement

The TBWA Group, along with a number of partners and contributors from various media organisations are working with the Solidarity Fund to launch a national campaign. TBWA ECD Carl Willoughby tells us more about their Citizens in Solidarity campaign and why we need to come together as not just an industry but a nation...

By Jessica Tennant 8 Jul 2020

President of the Titanium Lions, FCB's Susan Credle.
#LionsLive: Titanium Lions president Susan Credle's briefing

Simon Cook interviewed the president of the Titanium Lions, FCB's Susan Credle to hear her briefing for 2021...

By Juanita Pienaar 25 Jun 2020

#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing
#LionsLive: Creative Business Transformation Lions president Ronald Ng's briefing

In the first presidential briefing, Cook interviewed Isobar global chief creative officer, the inaugural president of the new Creative Business Transformation Lions, Ronald Ng to hear his briefing for 2021...

By Jessica Tennant 24 Jun 2020

#LionsLive goes live with Cannes Lions MD Simon Cook
#LionsLive goes live with Cannes Lions MD Simon Cook

Cannes Lions global Lions Live streaming event went live yesterday, Monday, 22 June with MD Simon Cook in an interview with host Tina Daheley talking through the behind-the-scenes of what's been going on over the past few months, why they've decided to put this on and what to expect over the course of the week...

By Jessica Tennant 23 Jun 2020

Filmmaker Dugan Bridges on Upward Globility and FMF's Khaya Lam episode shot in SA
Filmmaker Dugan Bridges on Upward Globility and FMF's Khaya Lam episode shot in SA

We talk to Dugan Bridges, an award-winning filmmaker about a new video series produced by Atlas Network in the USA, which pilot episode focuses on the Free Market Foundation's Khaya Lam project in South Africa...

By Juanita Pienaar 23 Jun 2020

Mentorship programme for the advertising industry
Mentorship programme for the advertising industry

This Covid-19 pandemic has hit the advertising and communications industry very hard, so, in support of the advertising and communications industry, I am offering a mentorship programme, free of charge, to agencies of any discipline who comply with the following criteria...

By Ann Nurock, Issued by Relationship Audits and Management 27 May 2020

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A moment of reckoning for business

As the Covid-19 pandemic disrupts lives and damages economies, society is looking to big business for leadership and solutions. So far, however, the private sector has not lived up to expectations, Edelman's most recent Trust Barometer data shows...

By Jordan Rittenberry 21 May 2020

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Is Covid-19 the tipping point for accelerating female leadership in business?

In every crisis, there is opportunity: for introspection, reinvention, and ultimately evolution - for doing better than we did before. The strength of female leadership during this time has been undeniable...

By Maja Smith 12 May 2020

#FairnessFirst: In the front line, Nadia Bulbulia
#FairnessFirst: In the front line, Nadia Bulbulia

"We are going through an extraordinary time in the world. Now, more than ever the role and impact of radio and television is felt as these services are central to keeping us informed, educated and entertained..."

By Jessica Tennant 27 Apr 2020

#FairnessFirst: Greatness in unity
#FairnessFirst: Greatness in unity

In his latest national address, President Cyril Ramaphosa announced that he, the deputy president and cabinet ministers would take a 33% pay cut, donating a third of their salaries to the Solidarity Fund over the next three months...

By Jessica Tennant 20 Apr 2020

In the front row: Zoya Nkosi
In the front row: Zoya Nkosi

Following the announcement of the inaugural IAB SA Front Row winners, announced online during this year's Bookmarks, we interviewed them on what the initiative means to them and what they hope to get out of it...

By Jessica Tennant 17 Apr 2020

In the front row: Bokamoso Pascal Tsogang
In the front row: Bokamoso Pascal Tsogang

Following the announcement of the inaugural IAB SA Front Row winners, announced online during this year's Bookmarks, we interviewed them on what the initiative means to them and what they hope to get out of it...

By Jessica Tennant 16 Apr 2020

In the front row: Kamogelo Makhale
In the front row: Kamogelo Makhale

Following the announcement of the inaugural IAB SA Front Row winners, announced online during this year's Bookmarks, we interviewed them on what the initiative means to them and what they hope to get out of it...

By Jessica Tennant 15 Apr 2020

In the front row: Mahlatse Moti
In the front row: Mahlatse Moti

Following the announcement of the inaugural IAB SA Front Row winners, announced online during this year's Bookmarks, we interviewed them on what the initiative means to them and what they hope to get out of it...

By Jessica Tennant 14 Apr 2020

In the front row: Motshidisi Mokoena
In the front row: Motshidisi Mokoena

Following the announcement of the inaugural IAB SA Front Row winners, announced online during this year's Bookmarks, we interviewed them on what the initiative means to them and what they hope to get out of it...

By Jessica Tennant 9 Apr 2020

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