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Equal pay is not a demand - it's a right
Equal pay is not a demand - it's a right

Change for women in the workplace is happening, but more needs to be done...

By Marian Salzman 7 Feb 2019

Asking the right questions means that you answer the right question
Asking the right questions means that you answer the right question

I read an article the other day by Tim Williams, whose wisdom I quote at least three times a week, which suggested that agencies should "Stop Filling Orders and Start Solving Problems"...

By Gillian Rightford 29 Jan 2019

#BizTrends2019: The transformative power of transparency
#BizTrends2019: The transformative power of transparency

Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...

By Paula Hulley 25 Jan 2019

Sheila McGillivray, tribe leader at One Lady & A Tribe.
#BizTrends2019: The four Ps of cause marketing in 2019

More than ever we're seeing brands align with causes and let's face it, there so many current causes to be concerned about. This means cause marketing will be bigger than ever in 2019...

By Sheila McGillivray 25 Jan 2019

If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands in South Africa and the rest of the world will be those that work to restore consumers' trust in a toxic environment...

By Rachel Thompson, Issued by GfK South Africa 24 Jan 2019

#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands will be those that work to restore consumers' trust in a toxic environment...

By Rachel Thompson 23 Jan 2019

Kim Winstanley, chief growth officer and partner at Worx Group.
#BizTrends2019: Going green has never been more golden

The year 2018 was packed with environmental buzzwords. Sustainable, eco-friendly, low-carbon footprint, and upcycle are just some of the words that we are used to hearing in conversations with our clients, and for good reason...

By Kim Winstanley 17 Jan 2019

Andy Hadfield, CEO, forgood.co.za
#BizTrends2019: Quick hit trends and the problem with competing giving behaviours

The social impact space is buzzing. Social entrepreneurship is the next "rock star" career, there's more investment flowing into social ventures...

By Andy Hadfield 17 Jan 2019

#BizTrends2019: Brands with purpose will change South Africa for the better
#BizTrends2019: Brands with purpose will change South Africa for the better

Despite great efforts from government and NGOs, South Africa still faces a number of societal and environmental challenges...

By Michael Baretta 16 Jan 2019

#BizTrends2019: Year of the social impact brand (again)
#BizTrends2019: Year of the social impact brand (again)

Amidst two extremes -- audience apathy on one end and backlash against perceived social washing on the other -- the ad industry has emerged fresh-faced and focused: Ready to prove that we're thoughtful, attentive partners who listen when our audience speaks, able to hold a conversation that doesn't always place ourselves and our interests at the very centre of it...

By Auryn Hiscock and Mikhaila Hunter 15 Jan 2019

Kirigo Kamore, content manager and global diversity champion at McCann Worldgroup.
#BizTrends2019: It's time to fully embrace the digifem consumer

If 2018 was the seismic and long-awaited quake of women's lib, then expect its aftershock this year, both off and online...

By Kirigo Kamore 14 Jan 2019

#BizTrends2019: NPOs need to be nimble
#BizTrends2019: NPOs need to be nimble

According to a national research study released in October 2017, Civil Society in South Africa, the number of registered non-profit organisations (NPOs) was 145,152 in October 2015...

By Nomvula Dlamini 10 Jan 2019

#BizTrends2019: Deriving greater business impact from CSI initiatives
#BizTrends2019: Deriving greater business impact from CSI initiatives

The operating environment for corporate social investment (CSI) initiatives for 2019 and beyond is being reshaped by changing business models and digital disruption...

By Professor Elain Vlok 7 Jan 2019

#NewCampaign: Re-think drinking and driving
#NewCampaign: Re-think drinking and driving

In time for the festive season, Riverbed launched a campaign on behalf of the Association for Alcohol Responsibility and Education (aware.org) to continue the conversation around drinking and driving in South Africa...

By Jessica Tennant 24 Dec 2018

Cause-related marketing: Why we do it and where the value lies
Cause-related marketing: Why we do it and where the value lies

In a society such as ours, in such dynamic, developmental evolution, causes are the fuel that helps drive change. Citizen activism brings issues to the nation's attention, it informs our people, inspires progress and supports our government...

By Joanna Oosthuizen 21 Dec 2018

#NewCampaign: #FightPlastic w/ SodaStream
#NewCampaign: #FightPlastic w/ SodaStream

SodaStream has released a video campaign to highlight the damage caused by single-use plastic bottles and as a call to shift away from these to reusable packaging...

By Jessica Tennant 14 Dec 2018

#NewCampaign: You have got to be Mal
#NewCampaign: You have got to be Mal

Mike Schalit, co-founder of Net#work BBDO, has introduced a new 'Wear it Forward' range of t-shirts and caps with Marlboro Originals through the agency's non-profit Mal Foundation...

By Jessica Tennant 12 Dec 2018

CSR as a PR strategy for enhancing business-community relations
CSR as a PR strategy for enhancing business-community relations

CSR has evolved over the past few years as more and more organisations take a larger role in actively participating in social and community projects...

By Leago Monareng 6 Dec 2018

India's #MeToo movement reveals link between scandals and stocks
India's #MeToo movement reveals link between scandals and stocks

India's nascent anti-harassment movement is a fitting example of the link between scandals and bear markets...

By Mark Galasiewski 5 Dec 2018

Some of the reasons why black-owned agencies are excluded from lucrative RFPs
Some of the reasons why black-owned agencies are excluded from lucrative RFPs

Bongani Gosa sums up why he thinks black-owned agencies are so often excluded from lucrative requests for proposals(RFPs)...

By Bongani Gosa 20 Nov 2018

#StartupStory: Meet robotic nurse Abby
#StartupStory: Meet robotic nurse Abby

The Embassy of Israel in South Africa recently announced Johannesburg-based entrepreneur Josh Lasker, founding partner of robotic nurse 'Abby' (formerly known as Healthinator) as the winner of the local Start Jerusalem Competition 2018...

By Jessica Tennant 9 Nov 2018

#Newsmaker: Giant Films' Sam Coleman and A Guardian
#Newsmaker: Giant Films' Sam Coleman and A Guardian

Giant Films in collaboration with an international team of creatives recently completed an anti-poaching, 90-second film for Over and Above Africa...

By Jessica Tennant 6 Nov 2018

Why Book Dash produces beautiful, proudly African storybooks
Why Book Dash produces beautiful, proudly African storybooks

Book Dash is a non-profit organisation on a mission to make sure every child in South Africa owns 100 books by the age of five...

By Eugene Yiga 5 Nov 2018

Girl power high up on the CN Africa, Save the Children agenda
Girl power high up on the CN Africa, Save the Children agenda

Launched in August this year, Cartoon Network Africa's Powerpuff Girls (PPG) Awards is just about ready to draw to a close...

By Sindy Peters 29 Oct 2018

Empowering women in Africa as entrepreneurs, innovators
Empowering women in Africa as entrepreneurs, innovators

Growing women's economic empowerment in Africa and creating the number one globally recognised platform for female entrepreneurship in Africa, is what AWIEF is about...

By Louise Marsland 15 Oct 2018

Creating brands that influence an intersectionally inclusive world
Creating brands that influence an intersectionally inclusive world

Local brands, marketers and creators need to get better at designing campaigns and content that reflects intersectional narratives and imagery that include LGBTQI+ communities, people with albinism and the disabled...

By Rebone Masemola 9 Oct 2018

#5ForChange: Discover the 'New York of Africa' with Dlala Nje
#5ForChange: Discover the 'New York of Africa' with Dlala Nje

What started off in 2012 as a games arcade for the 400-plus kids of Ponte City in Hillbrow, Johannesburg, has evolved into an inspiring social development project...

By Sindy Peters 4 Oct 2018

Screen grabs from the ad.
#OrchidsandOnions: The message behind ads

What does it mean to be a man? Most of us, a new Carling ad says, learned the wrong way, from our fathers, about being bold, brave and strong...

By Brendan Seery 2 Oct 2018

Are you experiencing Women's Month withdrawal?
Are you experiencing Women's Month withdrawal?

Caution! Symptoms may include complacency, marketing myopia, and societal regression caused by abrupt discontinuation...

By Kirigo Kamore 7 Sep 2018

Screen grabs from the ad.
#OrchidsandOnions: Flag bearer ads have a happy taste, for real

Politicians need to learn that they are not the story. So, City of Joburg, you get this week's Onion for unnecessary ego-stroking...

By Brendan Seery 4 Sep 2018

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