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An open letter to guide potential PR recruits in finding a job
An open letter to guide potential PR recruits in finding a job

The job market is an extremely difficult one and as we see more and more applicants come through the door there are a number of things that seem to be hindering the appointment of these applicants, especially in the PR industry...

By Jennifer Stein 31 Jan 2019

#RecruitmentFocus: Why employer branding is vital even in the midst of a stagnating economy
#RecruitmentFocus: Why employer branding is vital even in the midst of a stagnating economy

While employer branding has made significant inroads into the South African market, with a number of companies leveraging its benefits, its relevance and how to purposefully implement it does still seem to leave many indifferent...

By Sindy Peters 29 Jan 2019

Workforce of the future: What is driving it and where is it going?
Workforce of the future: What is driving it and where is it going?

An increasingly rapid pace of innovation is driving forward technological advances in the enterprise at an unprecedented rate, meaning that workforce dynamics are set to change drastically...

By Ronald Ravel 9 Jan 2019

Are you on LinkedIn? If you're in the B2B space, here's why it should be one of your New Year's resolutions
Are you on LinkedIn? If you're in the B2B space, here's why it should be one of your New Year's resolutions

South Africa has 6,1 million people using LinkedIn, with 72% of brands relying on it as a marketing tool. This is very relevant in the B2B space because you could be missing out if you're not already using LinkedIn for business...

By Sylvia Schutte 3 Jan 2019

#RecruitmentFocus: Recruiters must embrace technology to stay relevant, says Giraffe CEO
#RecruitmentFocus: Recruiters must embrace technology to stay relevant, says Giraffe CEO

Founded in 2015, high-volume recruitment tech startup Giraffe has since attracted over 500,000 South African jobseekers to its platform...

By Sindy Peters 12 Dec 2018

Panel moderator: Annette Muller. Speakers: Larissa Elliott, a freelance art director/creative director, Vicki Buys, the MD Ogilvy Cape Town, Matt Ross, executive creative director for King James Group, Tabitha King head of talent at King James Group and Nondu Petlele, content director for VML (not in the picture).
SheSays: How to get to the top of the talent pool

Part 2 of the SheSays event coverage where top ad agencies shared what they look for when hiring and how you can get to the top of the talent pool in 2019...

By Juanita Pienaar 28 Nov 2018

Image credit: danciaba via .
Hiring the right ambassadors for your event

Formula One's decision to dispense its 'grid girls' reflects the need for marketers and event professionals to develop new approaches and strategies when it comes to using ambassadors to represent brands...

By Jane Stevenson 26 Nov 2018

Speakers: Larissa Elliott, a freelance art director/creative director, Vicki Buys, the MD Ogilvy Cape Town, Matt Ross, executive creative director for King James Group, Tabitha King head of talent at King James Group and Nondu Petlele, content director for VML. © .
SheSays: Do you have the edge to break into the advertising industry?

Top ad agencies share what they look for when hiring and how you can get to the top of the talent pool in 2019...

By Juanita Pienaar 21 Nov 2018

(c) Andriy Popov -
Going back to B-BBEE basics with 10 transformation tips

You'd be hard-pressed to find a responsible South African business that doesn't believe in the critical need for representative transformation and inequality reduction in South Africa. However, the intricacies of B-BBEE are confusing at best and can be incredibly expensive and stressful at worst...

By Andrew Allison 8 Oct 2018

African recruitment startups evolve to tackle unemployment
African recruitment startups evolve to tackle unemployment

Unemployment rates across Africa are too high, but tech startups are coming up with more and more innovative ways of connecting jobseekers with opportunities...

By Tom Jackson 29 Aug 2018

#Newsmaker: One Ogilvy, two remarkable women
#Newsmaker: One Ogilvy, two remarkable women

Ogilvy South Africa recently appointed Vicki Buys as MD of the Cape Town operation and Tassin Albertyn as head of delivery...

By Jessica Tennant 7 Aug 2018

Grey Adventures rolls out to SA
Grey Adventures rolls out to SA

The Grey Group's Grey Adventures startup incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...

By Jessica Tennant 20 Jul 2018

The social side of recruitment
The social side of recruitment

While technology has radically changed the face of recruitment and expanded access to the available talent pool, the core basics still remain...

By Shan Radcliffe 19 Jul 2018

#Newsmaker: Claire Cobbledick promoted to GM at Gumtree SA
#Newsmaker: Claire Cobbledick promoted to GM at Gumtree SA

Former MD of The Jupiter Drawing Room Cape Town, Claire Cobbledick has recently been appointed GM at Gumtree SA, after joining the online classified advertisement and community website as head of marketing in 2014...

By Jessica Tennant 29 Jun 2018

#AfricaMonth: The digital life expectancy of Africa's youth
#AfricaMonth: The digital life expectancy of Africa's youth

Africa's new digitised youth population, Generation Z, will define Africa's digital future and these are the skills they will need to do it...

By Louise Marsland 8 May 2018

#Newsmaker: Brendan Cooper talks internal communications
#Newsmaker: Brendan Cooper talks internal communications

Ex-Sports Illustrated editor and Heat magazine editorial director, Brendan Cooper now heads up New Media's internal communications division...

By Jessica Tennant 14 Feb 2018

#StartupStory: Playbook
#StartupStory: Playbook

Playbook is a web-based platform that simplifies the creative procurement process by making sure SA creatives and artists 'play by the book' in terms of bookings, performances or commissions...

By Jessica Tennant 8 Feb 2018

Ammentorp © –
Harnessing the skills of the future

Whitney Houston perhaps summed it up best when she crooned about the children being our future...

By Sharon Piehl 16 Jun 2017

Image supplied.
Four employees you want at your marketing agency

The creative. The upseller. The client-pleaser. The new business rockstar. The number cruncher. The strategic genius. The speedster. These are the people advertising and marketing agencies are always on the lookout for...

By Jessica Edgson 7 Jun 2017

Yulia Kireeva © –
Applying for a creative role? Here's what to do

Communications agencies are always on the lookout for fresh new talent, but there are many reasons why your CV and cover note could be stopping you getting a slice of the action...

By Emma Glover 20 Apr 2017

Boris Dzhingarov
Marketing yourself as a budding freelance writer

There are thousands of people out there competing for the same work that you want. You have to be good to compete, but you've also got to be visible to compete...

By Boris Dzhingarov, Issued by Monetary Library 31 Mar 2017

Boris Dzhingarov
Here's how you can hire a marketing dream team

The talent you stock in your marketing departments will largely determine the direction your business goes in the future. If you get the right creative minds in there, the sky is the limit...

By Boris Dzhingarov, Issued by Monetary Library 3 Mar 2017

Six ways to boost office morale when your staff need it most
Six ways to boost office morale when your staff need it most

Jessica Edgson from digital marketing agency Rogerwilco shares six ways to boost office morale as 2017 begins to take its toll...

By Jessica Edgson, Issued by Rogerwilco 21 Feb 2017

123RF
Building a team strong enough to carry a brand to success

We know that creating a strong company culture is crucial in order to hire the right employees – and then ensure they're inspired and enabled enough to help reach your business goals...

By Harry Welby-Cooke 20 Jan 2017

Andriy Popov © –
The future of advertising

I wish I had a magic wand to foresee the future and be able to plan ahead. That would be nice, wouldn't it? For me at least. But, fortunately sometimes, to predict the future, it only requires a closer look at the present and some past occurrences…

By Bogosi Motshegwa 11 Jan 2017

Defining work for a new generation
Defining work for a new generation

The nature of work has changed and the design of the workplace and spaces of the future will influence the human mind in the workplace. The role of millennials in the workplace, the way they think and work, are an important aspect of this...

By Danette Breitenbach 5 Oct 2016

Beyond the crumbs: why big agencies need to invest in empowerment now
Beyond the crumbs: why big agencies need to invest in empowerment now

While the MAC B-BBEE codes have been gazetted and the PR and advertising industry does a lot of empowerment talk, small black-owned marketing and advertising agencies feel they are still not getting a fair shot...

By Dharmesh Nagar 9 Sep 2016

Enterprise supplier development provides win-win in MAC Codes
Enterprise supplier development provides win-win in MAC Codes

Partnering with small business while still maintaining service delivery standards need not be an insurmountable challenge...

By Dharmesh Nagar 5 Jul 2016

Tech trailblazers: Mobile recruitment made easy
Tech trailblazers: Mobile recruitment made easy

With the noble desire to positively impact SA's unemployment challenge, Giraffe created a mobile application...

By Lauren Hartzenberg 31 May 2016

Zubair Timol
Nurture not nature: develop your talent from within

At Meltwater, over 70% of our senior management started in the line organisation on our International Management Trainee Programme. So what's stopping other businesses from promoting within? This is what I'm urging other leaders to do...

By Zubair Timol, Issued by Meltwater 12 Feb 2016

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