Carat Saracen, Metropolitan Republic to collab on MTN Uganda campaign

Both companies will maintain a "together-but-separate" arrangement, sharing office space for ease of servicing clients, but as separate entities, with a combination of joint clients and individual Carat Saracen clients.
"We are excited to be working with MTN Uganda for their advertising campaigns. Mobile is a medium that is growing in a massive way in Africa and the partnership of Uganda's biggest mobile network MTN, Metropolitan Republic and ourselves has come at the right time to make a difference in consumers lives. Our business is not just advertising for its own sake, but in this case, to help MTN Uganda achieve its essence of being the "... community that lives your passions and champions your aspirations." Already, we are very excited to see the response to some new advertising campaigns that are already on air," said George Wanjohi, director, Carat Saracen and MD in Kampala.
Servicing the East African market
In terms of collaborating on future clients, Wanjohi said: "The mix of an independent world-class media agency with a world-class creative agency for the first time in East Africa means a powerful marketing communications offering. As partner agencies, we are targeting multinationals and the bigger local clients."
The Aegis Group, through its brand Carat, partnered with Saracen Media Limited to serve the East African market, including Uganda, Kenya and Tanzania, resulting in the entity Carat Saracen. The collaboration began in 2010 in Uganda, primarily for Nokia. In 2011, this extended to serving Nokia in Kenya and Tanzania. Carat Saracen's current clients in Uganda include Nokia, Western Union, HP, Smart TV, Beiersdorf, Wrigley, Tetra Pak, and Brookside. From June 2011, the Coca-Cola brand "Novida" as well.


Related
How Petco saved 76,000m³ of recyclable packaging in 2024 26 Jun 2025 African Gen Z on the rise in the global influence economy 12 Jun 2025 Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025 23 May 2025 SA Cannes Young Lions 2025 Competition winners 22 Apr 2025 Tetra Pak's manufacturer base educates schoolgoers in The Recycle Carton campaign 31 Oct 2024 #YouthMonth: Nokuthula Khumalo, driving innovation in health education at Elastoplast 24 Jun 2024