Back to basics media planning workshop

AMASA Johannesburg's annual Media Planning Workshop, taking place from 11-14 August 2011 at Little Switzerland, Drakensberg, has 'Back to Basics' as its programme theme. It will equip delegates with tools of the trade, Telmar know-how, a review on the creative process, dissecting relevant and impactful campaigns and covers the fundamentals of media planning.

Delivering industry relevant knowledge, this year's guest speaker line-up includes a range of media, advertising and corporate thought leaders including Gordon Muller (GSM Quadrant), Chris Botha (The MediaShop), Ryan Williams (Nota Bene), Luisa Belter (Consultant at-large) and Helen Alexander (Ogilvy Durban), who will share their extensive knowledge with the delegates.

This successful yearly workshop is valuable for media planners, marketers and media owners who face the challenges of a highly fragmented media environment. Delegates will be taken through a practical course on strategy development, presentation, evaluation of the media planning process and will be called to respond to a factual client brief with a full media strategy.

Top-level judges, from the industry, will work through the resulting strategies with the delegates and provide invaluable practical guidance throughout the workshop.

For enrolment forms, go to www.amasa.org.za and submit to az.oc.tenatumoc@wvnerak.