Student portal offers businesses insight

A South African student networking portal is offering businesses insight into the student market, the way it thinks and conducts itself, giving businesses a better chance to incorporate youth into their product development, it was announced yesterday, Tuesday, 7 July 2009.

8 Jul 2009

Marc Kornberger, one of the co-founders of and a director at Student Village, owner of what is claimed to be the largest student networking portal in SA, has been at the forefront of the social networking explosion and the business opportunities it has presented.

His youth blog offers interesting insights and understanding of the business world. Marc's blog is all about giving people the tools to understand young consumers better, incorporate youth into its product development, and build trusted dialogue into its marketing. Recently launched, it has already resulted in him being selected in the list of the Top 50 Youth Marketers to follow on Twitter at http://youthtwit.posterous.com.

Marc's blog includes:

Expert advice, opinion and insight with regards to SA students and graduates
Assistance for businesses wanting to incorporate youth into their product development and build trusted dialogue with this market into their marketing
Demystification of student economics with insightful un-fussiness and a dash of irreverence
Innovative initiatives to reach a very picky and often elusive student audience
The pitfalls and triumphs of commerce on campuses across the country
Assisting students/graduates in understanding how SA does business
The importance of youth marketing and how to get it right
Self-help information covering a variety of “how to” topics, like giving presentations
Entertaining video clips to illustrate business ideas and valuable website links pertaining to marketing and sales
For more information, go to www.sv.co.za/marc