Cinema attendance increases
According to the 2010 cinema attendance figures of over 27,4 million visitors, last year was the best year for cinema since 2005, a good omen for Cinemark, representing 64% of all cinema complexes in South Africa and its advertising clients. Reasons cited include blockbuster titles, 3D offerings and a recovering recession.
The forecast for 2011 is also optimistic - 3D mania is expected to continue to grow with just about every blockbuster offering a heightened cinema experience, the somewhat resistant recession has begun to abate and there are big titles expected including the animated Rango, with Johnny Depp, Pirates of the Caribbean 4, Just go with it and Cars 2.
"The extensive range of promotional packages offered by Cinemark can be tailored to meet a wide spectrum of brand needs; from owning the latest 3D title to interactive foyer activations. Our pledge is to harness this substantial growth into a bigger, better and always relevant platform for advertisers;" says Jenni Critchfield, Cinemark's sales executive.
Corrected: 16 February 2011, 3.52pm
