What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Exhibition for the rich and famous
EleganZa, the first exhibition dedicated to prestige and luxury, will take place in Johannesburg from 23 to 26 November 2006 and will target the top-end consumer with a high disposable income and the buying power to match.
EleganZa will create a platform to bring together under one roof wine and spirit products, exclusive hobbies and sports up-market recreation and health spas, private aircrafts and boats, beauty, fashion and haute couture, real estate, top-end home entertainment and appliances, hi tech, IT products and services.
EleganZa 2006 takes on the theme "Famous Shopping Streets of the World". With the input of interior designers, the exhibition floor will feature familiar sights, sounds and flavours of Oxford Street, Champs-Elysées and Via Condotti, to name but a few. Landscaped courtyards and gardens will add to the theme, creating a sense of space and contributing to a relaxed atmosphere.
It features a comprehensive entertainment programme ranging from fashion and jewellery shows to product presentations and on-stage musical and theatrical performances.
For more information visit www.eleganza.co.za.
