The Citizen targets affluent 4x4 enthusiasts

"4x4 Action is the first of its kind in newspaper publishing," says Greg Stewart, General Manager: Sales for The Citizen. With 10 full colour pages of editorial photographs and advertising, 4x4 Action is targeting South Africa's affluent and influential 4x4 owners and wannabe-owners. With loads of high quality photographs of the latest 4x4 on and off-road vehicles, accompanied by excellent and informative editorial, 4x4 Action is bound to please The Citizen readers.

Editor, Erika van Zyl, who has completed an advanced 4x4-driving course in order to provide relevant and objective journalism, reckons that difficult terrain is easy to conquer with the right vehicle. "The feedback we had for the first Citizen 4x4 supplement indicated that it was a resounding success with advertisers and readers alike, an indication that we are on the right track", says Erika.

"This new supplement offers advertisers fantastic and unique opportunities to reach this trendy niche market. The Citizen saw a gap in the market for a 4x4 supplement and decided to produce one before anybody else did. We are definitely reaping the rewards of our proactive actions," says Greg.