Schibsted's Aamot to give keynote at Beyond the Printed Word 2008

Schibsted is represented in 22 countries and owns Norway's largest newspapers, Verdens Gang (VG) and Aftenpostenas well as the the Swedish newspaper, Aftonbladet, a European online newspaper and a pioneer in the fields of IPTV and online payment services.

Following the main focus of the conference, “Cashing in on Digital Success,” Kjell Aamot will show how Schibsted plans to fulfill its ambition of increasing its revenues by 7% each year and how crucial innovation is in a rapidly developing market. “Becoming the most attractive media group in Europe means that we have to change just as radically as the market in which we operate,” said Kjell Aamot.

The conference programme will bring together some of the world's best minds to analyse how online, mobile, video, hyperlocal and social networks go hand in hand and can contribute to the industry's success.

The conference venue is the Novotel Budapest Congress. All presentations will be translated into English, German, French and Spanish. The early bird rate is available until 15 September 2008.

For more information about the Beyond the Printed Word conference and to register, visit www.ifra.com.