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Developing infrastructure boosts advertising
Over the past 18 months there have been dramatic increases in shopping centre development in Soweto, which has generated a marked increase in advertising interest from local businesses and particularly from national advertisers wanting to reach the rising number of affluent consumers in this area. This is according to Caxton’s Newspaper Advertising Bureau (NAB).
“At the end of March we saw a notable incline in national advertising sales throughout our 10 Soweto offerings – the Urban Community Newspapers,” says Gill Randall, joint MD for NAB. “Compared to the same period last year, national advertising sales rose by a massive 70% – the most dramatic increase in advertising support in Caxton community newspaper history.”
“While a lot of advertising support continues to come from retailers, we are seeing more and more support and interest from advertisers in the motoring, finance, FMCG/branded advertising and education sectors, wanting to reach this dynamic market,” says Randall.
She adds that with the current five shopping centres up and running in the Soweto area and with the advent of more development to follow, the advertising interest is likely to continue its upward trend.
