“At the end of March we saw a notable incline in national advertising sales throughout our 10 Soweto offerings – the Urban Community Newspapers,” says Gill Randall, joint MD for NAB. “Compared to the same period last year, national advertising sales rose by a massive 70% – the most dramatic increase in advertising support in Caxton community newspaper history.”
“While a lot of advertising support continues to come from retailers, we are seeing more and more support and interest from advertisers in the motoring, finance, FMCG/branded advertising and education sectors, wanting to reach this dynamic market,” says Randall.
She adds that with the current five shopping centres up and running in the Soweto area and with the advent of more development to follow, the advertising interest is likely to continue its upward trend.
