Guidelines for enhancing ecommerce site conversions

The following are some guidelines which will help you enhance conversions on your ecommerce site:

Display high quality product images

When it comes to ecommerce sites, product images are very important. Be sure to use high quality images which show the products in a crisp way. It would be advisable to display several shots of the product taken from different angles. A zoom feature would also be very useful for helping customers have a better idea of what they are getting.

Understand your audience

Online shoppers usually make a decision to buy based on various variables. Some are influenced by the product descriptions, while others are more influenced by visuals. Therefore, understanding your target audience will play a key role in the success of your ecommerce site. What are their shopping habits? What elements in your site can influence a buying decision? Once you have answers to such questions, you can give your customers exactly what they are looking for.

Post elaborate product info

Besides displaying high resolution product images, it is also important to have detailed information about the product. This can be a very effective way of improving conversions. The information should not only be relevant, but also engaging and comprehensive. Don't just mention the features of the product; explain how customers can benefit from it. Before publishing the product copy, take time to check for spelling and grammatical errors.

Use product videos

Adding product videos is one of the best ways of making your site interactive. Since customers cannot touch the product, videos give you the opportunity of demonstrating how a product works and its benefits. This makes it easier for the customer to make a buying decision, thus enhancing your conversion rate.

Offer a free trial period

Prospects are usually wary about spending their money on a product they are unsure about. This is why offering potential customers a free trial version is very important. Once they have tried out the product and experienced its benefits, they are likely to pay for it. MotoCMS website templates is a good example of an online store which offers a 30-day free trial period for its products.

Offer free shipping

Most customers would prefer free shipping rather than get a discount on products. Therefore, offering free shipping is a sure way of boosting your conversion rates. However, if you decide to go for this option, you cannot afford to charge very low prices for your products. Take time to work out a price which will allow you to make a profit while offering free shipping.

Display featured products on your homepage

Many people will not have a clue where to start when they visit your ecommerce site. It is therefore advisable to display specific products on your homepage. This will give visitors a good idea of what they could buy. You can enhance your conversion rate further by offering discounts on these products.

Offer advanced search

A search bar is a very vital element for the success of any ecommerce site. Having an advanced search feature will make it much easier for visitors to find products in your store. When the shopping experience is simplified, customers are more likely to make a buying a decision.