Pampering loyalty at the Body Shop

The card provides access to 10% off purchases for a year, rewards with the fourth and eighth qualifying purchases, a gift when the customer comes in during the birthday month and special promotions, among other attractions.

Carol Poolton of The Body Shop South Africa comments, "This initiative has been of huge success simply because "Love Your Body" is not just a membership club, it's a life statement for customers who believe in our values and brand heritage, trust in our products and can now try them all at a very special price."

The Love Your Body concept was originated in the USA in 2002.